More than 100 Advocates Thinking Big About Second Annual Small Business SaturdaySM

Business Wire

Aim Is to Unite and Inspire Consumers to Shop Small on November 26, 2011

July 14, 2011

Public Company Information:


SAN FRANCISCO--(BUSINESS WIRE)--Women Impacting Public Policy (WIPP), a non-partisan organization that advocates for issues affecting the health of small businesses, today announced the first 100 public and private organization partners that will participate in Small Business Saturday on November 26, 2011. Small Business Saturday is a day for dedicating a portion of holiday shopping at local, independently-owned small businesses. The second annual day will build on last year’s inaugural program that drove millions of dollars1 to small businesses.

American Express, the founding sponsor of Small Business Saturday, created the national program in 2010 in response to small business owners’ most pressing need: more demand for their products and services. The Small Business Saturday Coalition is being led by WIPP and its partners to inspire business owners and communities across the country to raise awareness of the value small businesses bring to local communities and motivate consumers to “shop small.” More specifically, organizations in the Small Business Saturday Coalition will increase the awareness of the program; produce live events across the country; and distribute tools to help local merchants more effectively market themselves to encourage consumers to shop at small businesses on November 26.

“Many of the organizations joining the coalition have been advocating on behalf of small businesses for a long time—we are excited to learn from each other and collectively drive more business to small business,” said Barbara Kasoff, President of WIPP. “This is truly a case of the whole being greater than the sum of its parts.”

More than 100 partners are joining the Small Business Saturday CoalitionSM including:

American Booksellers Association – Indie Bound American Specialty Toy Retailing Association
Arizona Small Business Association Association for Enterprise Opportunity
Association of Small Business Development Centers Astra Women's Business Alliance
ATHENA International Atlanta Women in Business
Business and Professional Women's Foundation Business Matchmaking
California Association for Micro Enterprise Opportunity California Black Chamber of Commerce
Center for Women & Enterprise Chicago Convention and Tourism Bureau
Coachella Valley Women's Business Center Consumers for Competitive Choice
Count Me In for Women's Economic Independence Destination DC
Echelon Circles Enterprising Women
EWF International eWomen Network
Filipina Women's Network Florida Small Business Development Center at BCC
Global EXEC Women Greater Boston Convention and Visitors Bureau
Greater Palm Bay Chamber Greater Women's Business Council
Healthy Weight Commitment Foundation Hispanics Impacting Public Policy
Independent We Stand Inland Empire Women's Business Center
LA INC. The Los Angeles Convention and Visitors Bureau Massachusetts Alliance for Economic Development
Melbourne Regional Chamber NAHB Professional Women In Building
National Association for Female Executives National Association for Moms in Business
National Association for the Self-Employed National Association of Government Guaranteed Lenders
National Association of Home Builders National Association of Small Disadvantaged Business
National Association of Women Business Owners National Foundation of Women Legislators
National Gay & Lesbian Chamber of Commerce National Latina Business Women Association
National Small Business Association National Women Business Owners Corporation
Native American Management Services, Inc. Network of Executive Women
New Jersey Association of Women Business Owners NYC & Company
Ohio River Valley-Women's Business Council PACE Women’s Business Center
Path Forward Center for Innovation and Entrepreneurship PINK & Little PINK Book
Professional Women of Color Network Renaissance Entrepreneurship
Retail Merchants Association’s -- Think. Shop. Buy. Local San Francisco Convention and Visitors Bureau
San Francisco Locally Owned Merchants Alliance Santa Monica Chamber of Commerce
SCORE: Counselors to America’s Small Businesses Seton Hill University E-Magnify
Small Business & Entrepreneurship Council Small Business Majority
The 3/50 Project The Avenue Viera
The Entrepreneurial Center at University of Hartford The Latino Coalition

Tucson Hispanic Chamber of Commerce

United States Association for Small Business and Entrepreneurship

United States Black Chamber, Inc. US Pan Asian American Chamber of Commerce
Valley Economic Development Center Village Alliance
Vistage Washington Heights and Inwood Development Corporation
WISE Women’s Business Center Women Builders Council
Women Construction Owners & Executives Women Empowering Women for Indian Nations
Women Entrepreneurs, Inc. Women Impacting Public Policy
Women Impacting Real Estate Solutions Women in Default Services
Women on Course Women Presidents' Educational Organization-DC
Women Presidents' Educational Organization-NY Women Presidents' Organization
Womenetics Women's Brooklyn Enterprise Center
Women's Business Center at Florida Institute of Technology Women's Business Council-Southwest
Women's Business Development Center-Chicago Women's Business Development Council
Women's Business Development Council of Florida Women's Business Enterprise Alliance
Women's Business Enterprise Council-Great Lakes Women's Business Enterprise Council-PA-DE-sNJ
Women's Business Enterprise Council-South Women's Business Enterprise Council-West
Women's Business Enterprise National Council Women's Exchange
Women's Leadership Exchange Women's Radio

About Women Impacting Public Policy (WIPP)

Women Impacting Public Policy is a national nonpartisan group with over half-a-million members. WIPP is the collective voice in Washington, D.C., for over 50 national women and small business organizations. WIPP advocates for and on behalf of women in business in the legislative process of our nation, creating economic opportunities for members and building alliances with other small business organizations. Visit

1 Based on American Express spending data, small retailers that accept American Express Cards, including those that sell apparel, bikes, books, electronics and flowers, saw an estimated 28% increase in sales on American Express Cards during Small Business Saturday in 2010 compared to the Saturday after Thanksgiving in 2009


M Booth
Moon Kim, 212-539-3285
Jason Lalak, 415-434-4314

About American Express

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at, and connect with us on,,,, and

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