American Express and Vitality Launch New Cashback Credit Card

Self-published
  • AMERICAN EXPRESS AND VITALITY LAUNCH THE UK’S FIRST CREDIT CARD WHICH REWARDS CARDMEMBERS FOR BEING PHYSICALLY ACTIVE
  • THE NEW VITIALITY AMERICAN EXPRESS® CREDIT CARD ENABLES CARDMEMBERS TO EARN UP TO A TOTAL OF 3% IN CASHBACK EACH MONTH1
November 20, 2019
UK

American Express and health and life insurance and investment company Vitality have partnered to launch an innovative new Credit Card that rewards Vitality members with cashback. The Vitality American Express® Credit Card, which is now available, has no annual Card fee and is open for applications from existing Vitality members with eligible policies2.

The Card has a unique health and wellbeing focus, with the total amount of cashback available to members dependant on how physically active they are in any given month.

American Express cashback
The Credit Card offers Cardmembers up to 1% cashback on spending3, with no limit to the amount of cashback that can be earned.

American Express Cashback

Spending up to £5,000 per year

Spending over £5,000 per year

Cashback earned

0.5%

1%

Vitality cashback booster
A cashback booster of up to 2% per month is also offered on the first £1,000 of purchases per month4. The amount earned depends on:

  • The amount of physical activity the Cardmember completes in any given month
  • The number of Vitality products held – members will get up to a 1% cashback boost where they have either an eligible Health OR an eligible Life policy or where they have eligible Health AND Life policies, they will receive up to a 2% cashback boost 

Vitality physical activity points earned each month

Vitality cashback booster when Vitality members have one eligible Health or Life plan

Vitality cashback booster when Vitality members have both an eligible Health and Life plan

0-39

0%

0%

40-79

0.25%

0.5%

80-119

0.5%

1%

120-159

0.75%

1.5%

160+

1%

2%

Vitality Card

To earn points, Vitality members track their activity on a compatible device, which then syncs with their Vitality app. Members earn points for activities such as completing 7,000 steps in a day, visiting the gym or taking part in a run. The cashback booster level depends on the amount of physical activity members complete. The more activity they record, the more cashback they can earn.

Stacey Sterbenz, Vice President, Marketing at American Express, says: “We’re excited to launch this innovative new cashback Credit Card which rewards savvy, health conscious Cardmembers for making positive changes to their wellbeing. Our partnership with Vitality is an important example of how we’re backing customers with rewards and benefits that enhance their lifestyles.”

Neville Koopowitz, CEO at Vitality, says: “Health and wellbeing sit at the very core of our business, and time and time again we have seen the power of incentives in driving positive behaviour change around physical activity and making people healthier.

“Working with American Express we are delighted to be introducing this Credit Card that uses this behavioural economic model and fuses it together with a person’s everyday spending, directly providing additional cashback linked to how active they are.”

Additional benefits of the Card include:

  • Access to American Express Experiences® where Cardmembers can purchase tickets to some of the most in-demand music, film and theatre events before the tickets go on general sale
  • Access to the 24/7 Global Assist® phone line when travelling outside of the UK
  • Travel accident insurance on public transport when purchasing a ticket on the Card

Vitality members can find out more about the Card by visiting: https://www.americanexpress.com/uk/credit-cards/vitality-credit-card/.

NOTES TO EDITORS:

  • Representative example 36.7% APR variable based on no annual Card fee, a £6 monthly fee paid for the Vitality Programme, assumed credit limit of £1,200, and purchase rate of 22.9% variable.
  • Terms and conditions apply. Subject to approval. Interest rates will change in line with the Bank of England base rate.
  • All rates and information correct at date of issue.
  • Subject to approval and eligibility criteria. Vitality Health and Vitality Life members should login to the Vitality Member Zone to check whether their plans are eligible.
  • Examples of activity to earn Vitality points include: 30 minutes exercise at 70% maximum heart rate – 8 Vitality points. 10,000 steps tracked in a day or a partner gym visit – 5 Vitality points. 7,000 steps tracked in a day – 3 Vitality points.
  • For more information about the Card please visit https://www.americanexpress.com/uk/credit-cards/vitality-credit-card/

ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at www.americanexpress.com/uk/ and connect with us on facebook.com/americanexpressUK, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/AmexUK, and youtube.com/AmericanExpressUK.

Key links to products, services and corporate responsibility information: charge and credit cards, business credit cards, travel services, gift cards, merchant services, Accertify, InAuth, corporate card, business travel, and corporate responsibility.

ABOUT VITALITY – POSITIVELY DIFFERENT HEALTH AND LIFE INSURANCE
Vitality is part of Discovery Limited, a worldwide insurer and investment manager protecting more than ten million members in 20 countries worldwide, across Europe, the United States, Australia, South Africa, Canada and China.

Vitality pioneered the ‘shared-value’ insurance model, a unique approach based on the scientifically proven principles of behavioural economics. Through this model, Vitality helps members take a more active role in managing their own wellness, encouraging them to develop healthy long-term habits that are good for them, good for the company and good for society. The effect is positive for all stakeholders – members benefit from better health, financial rewards and additional incentives; employers benefit from healthier, more productive, and more engaged employees; and Vitality benefits from a healthier membership base.

Vitality Ambassadors Jessica Ennis-Hill, Heather Knight, Ellie Simmonds, Jos Buttler, Maro Itoje, Joe Root and Jonny Wilkinson are role models who embody the company’s values. They use their passion for living a healthy, active lifestyle to motivate others to make positive changes, promoting the message that taking small steps today can dramatically improve wellbeing over the long-term.

In the UK, Vitality operates as three distinct businesses: VitalityHealth, VitalityLife and VitalityInvest.

ABOUT VITALITYHEALTH
VitalityHealth is one of the UK’s leading private medical insurers. Through applications of the shared-value model to health insurance, VitalityHealth incentivises members to get healthy, motivating better lifestyle choices. All VitalityHealth members receive Core Cover, giving them access to private GP video consultations within 48 hours and a Full Cover Promise (including full cover for eligible hospital fees, consultant’s fees, diagnostic tests and out-patient surgical procedures). For more information, visit www.vitalityhealth.co.uk

ABOUT VITALITYLIFE
VitalityLife is one of the fastest growing life insurers in the UK, offering award-winning cover to thousands of members. VitalityLife is unique to the UK protection market, with a suite of products including Life Cover, Income Protection Cover, Serious Illness Cover and Business Protection. By recognising people's efforts to look after themselves, VitalityLife offers a more comprehensive set of benefits than traditional insurers, and at highly competitive prices. For more information visit www.vitalitylife.co.uk


1Vitality American Express Credit Cardmembers can earn up to 3% in cashback per month if they spend over £5,000 on their Card in a year; they can earn 1% in American Express cashback, plus an additional 2% cashback if they earn 160+ Vitality activity points each month and hold both an eligible Health and eligible Life Vitality product.
2Vitality Health and Vitality Life members should login to the Vitality Member Zone to check whether their plans are eligible.
3The American Express cashback rate is calculated on statement spend and awarded annually. Minimum annual spend of £3,000 must be reached to earn cashback.
4The Vitality cashback booster rate is calculated each month, based on activity tracked two months prior and awarded annually based on calendar month spend. Vitality cashback booster is earned on the first £1,000 of purchases per month.

Media Contact

FOUR COMMUNICATIONS
Paula Nugent
020 3697 4382
Paula.Nugent@fourcommunications.com

VITALITY
Alexa Chaffer
Alexa.chaffer@vitality.co.uk
07768 468075

About American Express

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com, and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, Linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

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