Brits Spend £422 Million on Baby Gifts

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May 13, 2019
LONDON

The birth of a new baby is always an exciting time, American Express (NYSE: AXP) reveals how much UK adults typically spend on gifts for a new baby(1).

  • Guests spend an average £42 each on gifts for the new baby
  • Brits attend an average of two baby celebrations every two years
  • This equates to £422 million(2) being spent on baby gifts across the nation
  • Men are more generous with gifts, spending £52 each vs £32 for women

Top tips from American Express for guests buying the perfect gift for a baby: 

  1. Sentimental gifting – As babies grow quickly out of toys and clothes, consider a personalised keepsake to remember the special occasion. 
  1. Think ahead With many guests choosing presents suitable for a newborn, consider buying items at least six months ahead. For a summer baby look out for sales of Christmas jumpers that they can fit into later on in the year.  
  1. Offers – Look out for summer sales and offers from department stores or child-friendly shops where you can purchase your gift. 
  1. Cash-in on costs – By putting the cost of the gift on a card that gives you cashback or rewards when you spend you will be getting something back for your payment. Use the rewards or cashback to treat for yourself after a long and noisy day of celebration. 
  1. Pot of gold – You could ask the parents of the child if they have set up a savings account for them, and see if you could make a contribution. This way you can help to prepare the child for later life.

ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.  Learn more at www.americanexpress.com/uk/ and connect with us on facebook.com/americanexpressUK, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/AmexUK, and youtube.com/AmericanExpressUK.

Key links to products, services and corporate responsibility information: charge and credit cards, business credit cards, travel services, gift cards, merchant services, Accertify, InAuth, corporate card, business travel, and corporate responsibility. 

NOTES TO EDITORS
(1) Omnibus research was conducted by Opinium, 2,000 adults were surveyed between 22 and 25 February 2019.

(2) There are 52,078,525 adults currently living in the UK (ONS), 19.5% have attended a post-birth baby celebration in the past two years, 19.5% of 52,078,525 is 10,155,312.38. Brits who have attended a post-birth baby celebration in the last two years spent £41.60, so 10,155,312.38 X £41.60 = £422,460,994.8.

 

 

Media Contact

AMERICAN EXPRESS
Parmjit Dhillon
+44 (0) 1273-216-674
Parmjit.K.Dhillon@aexp.com

About American Express

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com, and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, Linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

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