American Express Presents Fashion's Night Out: The Show Cardmember-Only Viewing Event and Designer Discussion

Business Wire

Due To Overwhelming Demand, Tickets on Sale Now for Exclusive Live Screening and Panel Discussion Featuring Tory Burch, Alexander Wang, Vogue’s Hamish Bowles and Additional Designers to be Announced

August 30, 2010

Public Company Information:

NYSE:
AXP
NEW YORK

NEW YORK--(BUSINESS WIRE)--In response to overwhelming ticket demand for the initial Cardmember early on sale, American Express is proud to present an exclusive Cardmember-Only Viewing Event and Designer Discussion for Fashion’s Night Out: The Show, the first-ever Fashion’s Night Out Runway Show and the largest public fashion show in New York City history. Cardmembers can purchase tickets to this one-of-a-kind live-stream experience at www.lincolncenter.org.

The exclusive event will take place at Alice Tully Hall on September 7 starting at 6 PM and provide style savvy Cardmembers with another way to experience this memorable evening and be part of the excitement at Lincoln Center. Prior to the start of the live viewing event, Vogue’s European Editor at Large Hamish Bowles will moderate a special panel discussion featuring top fashion designers Tory Burch, Alexander Wang and additional designers to be announced. The trio of industry-leading voices will offer their personal insights into the industry, discuss upcoming trends and provide additional information around the evening’s unique runway experience.

“We were thrilled that The Show sold out so quickly, but also wanted to do something for the many people who were unable to get tickets,” said Anna Wintour, Vogue’s editor in chief. “I think American Express has come up with a great concept for fashion lovers to experience the show on the seventh.”

Featuring over 150 looks, the exclusive viewing event will offer Cardmembers a spectacular vantage point to view the entire runway production on an entirely new level.

“The demand for early access tickets to Fashion’s Night Out: The Show was a very real demonstration of the passion our Cardmembers’ have for truly unique and unforgettable fashion experiences,” said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. “We’re thrilled to have added an exclusive live-stream viewing experience for our Cardmembers, while giving them an interactive panel discussion with some of the industry’s most coveted names.”

To learn more about American Express’ special access to the world of fashion and other exciting entertainment offers, follow @americanexpress on Twitter, become a fan of American Express on Facebook and visit www.americanexpress.com/entertainment

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

About Fashion’s Night Out

Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion’s Night Out will return to New York City to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Fashion’s Night Out will be the subject of a one-hour special on CBS on September 15, 2010. For more information, visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc, #FNO).

Contact:

American Express
Sarah Meron, 212-640-5503
sarah.b.meron@aexp.com
or
PMK-BNC
Greg Maliczyszyn, 212-373-6143
greg.maliczyszyn@pmkbnc.com

About American Express

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com, and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, Linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

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