American Express Hosts Luggage Exchange at 2010 Aquatennial to Celebrate Launch of First Checked Bag Free on Delta SkyMiles® Credit Card from American Express

Business Wire

First 200 People to Turn in a Used Carry-On Bag Receive One Full-Size Designer Bag in Exchange

July 16, 2010

Public Company Information:

NYSE:
AXP
MINNEAPOLIS

MINNEAPOLIS--(BUSINESS WIRE)--American Express (NYSE: AXP) today announced that it will host a free Luggage Exchange at this year’s Minneapolis Aquatennial River Blast and Fireworks, in which the first 200 people to turn in a used carry-on bag will receive one free full-size designer 29” wheeled, upright suitcase. The luggage exchange is being held in celebration of the recently launched first checked bag free benefit for U.S. Consumer and Small Business Basic Gold, Platinum and Delta Reserve SkyMiles Credit Cardmembers and up to eight passengers on Delta flights. Used bags will be donated to Sharing and Caring Hands, a charity which provides assistance to the needy, including providing meals, clothing, and shelter.

“We want Twin Cities residents to know that they can now check their bag for free on every Delta flight with the Delta SkyMiles Credit Card,” said David Rabkin, VP, Delta Co-brand Portfolio, American Express. “What better way to do that than by giving 200 people a brand new full-size bag through this luggage exchange.”

To participate, attendees must drop off a functional, gently used luggage to an authorized representative at the designated drop-off point located at the entrance of the Minneapolis Aquatennial® Best Days of Summer Fireworks between 5:30 p.m. and 11:00 p.m. CDT on July 24, 2010. Participants will then receive one voucher for a complimentary free full-size designer 29” wheeled, upright suitcase, which can be redeemed at the American Express® Lounge at the Event. The offer is open to the general public, but limited to the first 200 people to turn in a used bag and one voucher per person.

First Checked Bag Free Benefit

The Luggage Exchange event is being held in celebration of the recently launched first checked bag free benefit on the Gold, Platinum and Delta Reserve SkyMiles Credit Cards from American Express, which allows Basic Cardmembers to receive a free checked bag on every Delta flight—up to a $50 savings per person on a round trip ticket. The benefit is available to Basic Cardmembers and up to eight passengers traveling in the same reservation as the Basic Cardmember.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at www.americanexpress.com and connect with us on www.facebook.com/americanexpress, www.twitter.com/americanexpress and www.youtube.com/americanexpress.

First Bag Free Terms & Conditions

Benefit is limited to Basic Cardmembers (not Additional Cardmembers) with a Gold, Platinum or Delta Reserve SkyMiles Credit Card and passengers traveling in the reservation containing the Basic Cardmember’s SkyMiles number (up to a maximum of nine waivers). First checked bag fee waiver offered only on Delta and Delta Connection carrier flight segments. Waiver does not apply to overweight or oversized bags. Offer subject to terms, conditions and restrictions. See MyCardCan.com for details.

Bag Exchange Terms & Conditions

To receive one voucher for a complimentary standard luggage piece (29”H x 20”W x 10”L) with an approximate retail value of no more than $320 (“New Luggage”), give your functional, gently used luggage (“Used Luggage”) to an authorized representative at the designated drop-off point located at the entrance of the Aquatennial® RiverBlast and Fireworks in Minneapolis, MN between 5:30 p.m. and 11:00 p.m. CDT on July 24, 2010 (“Event”). Offer valid only on July 24, 2010 between 5:30 p.m. and 11:00 p.m., while supplies last (“Offer Period”). 200 vouchers will be available during the Offer Period. Vouchers can be redeemed at the American Express Lounge at the Event. Your Used Luggage will be provided to someone in need as determined by Sponsor. Void where prohibited. Offer limited to legal U.S. residents who are age 18 or older. Limit one (1) piece of New Luggage per person, regardless of number of Used Luggage pieces given to authorized representative. Eligibility of Used Luggage shall be determined solely by Sponsor, and all determinations by Sponsor shall be final. This offer is non-transferable, non-negotiable and not redeemable for cash. No substitutions, except at Sponsor’s sole discretion. New Luggage cannot be returned for credit or exchange of any kind. Your Used Luggage becomes the property of the Sponsor, without compensation to you, and will not be returned. Offer may not be combined with any other offer. Sponsor: American Express, 200 Vesey Street, New York, NY 10285.

Contact:

American Express
Mona Hamouly, 212-640-0512
Mona.L.Hamouly@aexp.com
or
LaBreche
Libby Hager, 612-767-7633
lhager@labreche.com

About American Express

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com, and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, Linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

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