The American Express® Gift Card Goes Digital

Business Wire

Company Launches American Express eGift Card, a new virtual gifting product

September 6, 2011

Public Company Information:

NYSE:
AXP
US0258161092
NEW YORK

NEW YORK--(BUSINESS WIRE)--American Express (NYSE: AXP) announced today the launch of the American Express eGift Card, a new virtual gift card to be purchased and used online. This new virtual gift card mirrors the revolutionary American Express Gift Card, with no fees after purchase—including no fees for activation, no fees for checking a balance, no fees for monthly servicing, and the funds do not expire.

“As consumers spend more time shopping online, we saw a need for a virtual gifting product,” said Stefan Happ, SVP and GM of the Americas with American Express’ Global Payment Options. “We took the best of our successful Gift Card program and made it available as a virtual product, the American Express eGift Card, thus satisfying a growing need among consumers. It’s also ideal for those last-minute shoppers and for loved ones, friends and family who don’t live nearby as there’s no shipping and it arrives in the recipient’s inbox in minutes.”

The eGift Card is available for purchase online at americanexpress.com/gift and is delivered to the recipient’s email address within minutes of ordering it. The American Express eGift Card can be redeemed online or via phone at U.S. retailers and restaurants that accept American Express Cards. The American Express eGift Card is available in denominations ranging from $25 to $200, with an upfront purchase charge of $2.95. Terms and conditions apply to Gift Cards.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

Contact:

American Express
Vanessa Capobianco, 212-640-5445
Vanessa.K.Capobianco@aexp.com
or
Sarah Meron, 212-640-5503
Sarah.B.Meron@aexp.com

About American Express

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com, and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, Linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

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