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Home Sweet Home: UK Adults Set To Spend £25.9bn On Staycations In 2023

July 26, 2023

UK adults choose to spend an average of £875 per trip enjoying staycations in 2023

Wales tops the list for domestic holiday destinations as travellers chase the coast and country   

As the summer holidays come into focus for families, new research1 from American Express has found that UK adults are set to spend £875 on the average staycation* in 2023. In total, spend on holidaying at home will hit £25.9bn in 20232, with over a quarter of Brits (27%) planning to spend more on staycations compared to last year.

Staycations are on the rise this year, with holidaymakers looking to explore stunning coastlines, countryside retreats and vibrant cities on their doorstep. Last year, UK adults took just one domestic holiday, on average. This year, of those who are holidaying in the UK, the average number of trips is predicted to be two.

Compared to other age groups, Gen Z and Millennials are most likely to take a staycation, with 64% planning a UK holiday in 2023. Younger travellers tend to be more frugal though, spending an average of £716 on a staycation. In comparison, Gen X are the largest staycation spenders, totalling £989 per trip.

Long-time no sea

When it comes to destinations, UK adults are split between an escape to the beach and city sightseeing. Coastal getaways and city trips are the most common types of staycation, with two thirds (66%) of UK adults planning one or the other (coastal trip 33%, city breaks 33%).

Wales tops the list for UK staycation spots in 2023, 14% of domestic tourists are looking to make the most of castles, coasts and mountains in the Land of Song. Bright lights, national icons and cultural attractions could all contribute to putting London as the second most popular destination for staycationers in 2023 (12%), narrowly coming ahead of Cornwall and the Lake District (both 11%).

Room with a view

The average total cost Brits plan to spend on staycations this year is £1,367.

Whether it’s a hotel, holiday home or caravan, accommodation comes out as the largest staycation expense, with holidaymakers spending £507 per year, on average, booking places to stay across their 2023 staycations. Travel comes in next, with journeys on staycations costing domestic tourists £291 a year.

Maggie Boyle, Vice President at American Express said, “This new research finds that half of Brits will holiday in the UK this year, with proximity to restaurants, bars and cafes a top staycation priority for many (57%). With this in mind, as Brits continue to embrace domestic holidays post-pandemic, American Express Cardmembers are able to make their staycation spending go further, by earning valuable Membership Rewards points.”

Those looking to book hotel stays in the UK can do so through Amex Travel. Eligible Cardmembers are able to spend or earn Membership Rewards points on pre-paid hotel bookings, and even access exclusive benefits to elevate their stay through The Hotel Collection and Fine Hotels + Resorts programmes. Terms apply.


*Staycation as defined by Collins Dictionary is ‘a holiday that you spend in your own home or your own country, relaxing and enjoying leisure activities there.’ Link: https://www.collinsdictionary.com/dictionary/english/staycation

1Research was conducted by Opinium. Sample was of 2,000 UK adults (18+). Results were weighted to be nationally representative. Fieldwork took place 14-16 June 2023.

2In a nationally representative survey of 2000 UK adults, 1121 said they have or are planning to take a holiday in the UK this year. 1121 / 2000 * 52890000 = 29,644,845 or 29.6 million. On average UK holidaymakers are spending £875 on staycations this year. 29,644,845 * £875 = £25,939,239,375 or £25.9 billion

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