The Rising Star will curate an exclusive festival style edit
Depop x
Amex have teamed up on a six-month partnership tapping headline festivals
across the UK and US
Customers
in the UK and US can check out the Caity Baser Edit launching today, Thursday
15th June here, or in the Depop App
Community-powered
fashion resale marketplace, Depop, and American Express have announced a collaboration with rising pop
star Caity Baser, offering
Depop users in the UK the opportunity to shop a curated edit of her Depop picks
and festival looks.
This
comes as part of a six-month partnership across the US and UK, that sees Depop
and Amex collaborate with talent performing at headline festivals to bring
their personal style to festival-goers worldwide and show them that what’s old
can be new again.
Rising
star Caity Baser is currently preparing for an exciting summer of new music and
festivals, including a performance at American Express presents BST Hyde Park.
She has been chosen by Depop and Amex to bring her distinctly playful Gen Z
style to fashion and music fans in the UK and US this summer. Earlier in the
year, the partnership saw rising hip-hop star and fashion icon, Flo Milli,
offer Depop users in the US and UK the chance to shop a curated collection of
festival picks.
“With an ever-growing number of festival goers
seeking to shop sustainably, Depop is constantly meeting our community where
they are and providing our customers with compelling new ways to commit to
circular fashion” said Peter Semple, Depop’s Chief Marketing Officer. “As American
Express has delivered a range of different, unforgettable festival experiences
for nearly a decade, the festival-wear partnership felt like a natural fit. Depop users have the chance to shop curated
style edits inspired by upcoming musical artists who embody the bold, creative
spirit of the Depop community, while promoting and celebrating the incredible
circular fashion on our platform, is an incredibly exciting opportunity.”
Having established itself as a leader in delivering
unforgettable experiences at music festivals for nearly a decade, American
Express is now partnering with Depop to further empower people to keep festival
fashion circular and bring new life to pre-loved clothing.
“The UK always has such an exciting music festival
season so we’re delighted to see our partnership with Depop kicking off in the
UK,” said Shiz Suzuki, Vice President, Global Brand Sponsorships and
Experiential Marketing at American Express. “Today’s festival-going generation
craves authenticity, nostalgia and in-the-moment experiences. So, this year,
across American Express presents BST Hyde Park and other UK and US festivals,
we’re showing what’s old is new again, through nostalgic festival activations as
well as our partnership with Depop. Through this partnership, we’re finding
ways to inspire our communities to embrace their festival style in a more
sustainable way, bringing new life to pre-loved clothing, through edits curated
by their favourite festival artists available on the Depop app and website."
Caity Baser said, “Growing up, I’ve loved second-hand
fashion not just because it’s kinder to the planet, it’s often more affordable
too. My TikTok community and my fans have been there for me since day one, so
I’m excited to be working with American Express and Depop to make circular
fashion a little bit more accessible and bring my personal style to life.”
Customers
in the UK and US can check out the Caity Baser Edit, launching
Thursday, 15 June here, or
in the Depop App.
ABOUT DEPOP
Depop is the community-powered
fashion marketplace to buy and sell unique fashion, with over 30 million
registered users in more than 150 countries. Depop is a place for anyone to discover
and celebrate their style on their own terms, and to feel good about their
fashion choices by extending the lives of millions of garments. The company was
founded in 2011 and is headquartered in London with offices in Manchester and
New York,. Depop has approximately 400 employees dedicated to its mission of
building the world’s most diverse progressive home of fashion, that’s kinder on
the planet and kinder to people. In 2021, Depop became a wholly-owned
subsidiary of Etsy - the global marketplace for unique and creative goods - and
continues to operate as a standalone company. https://news.depop.com/
About American Express:
American Express is a globally integrated
payments company, providing customers with access to products, insights and
experiences that enrich lives and build business success. Learn more at
americanexpress.com, and connect with us on
facebook.com/americanexpress
instagram.com/americanexpress
Linkedin.com/company/american-express
twitter.com/americanexpress
youtube.com/americanexpress
American Express
works with AEG Global Partnerships, which oversees sponsorships across AEG’s
global portfolio of assets, including BST Hyde Park, to deliver activations
like these for their customers. From presale ticketing to creating memorable
interactions, the two businesses work together to elevate experiences and make
fans' days special.
About
American Express presents BST Hyde Park:
Set in London’s beautiful Royal
Park, BST Hyde Park kicked off in 2013 with The Rolling Stones reliving their
legendary 1969 gig, plus Bon Jovi, Lionel Richie and many more packing out the
park for memorable summer nights.
The event has featured many now
famous shows from Carole King, Celine
Dion, Stevie Wonder, Barbra Streisand, Adele, The Rolling Stones, Taylor Swift,
Robbie Williams, Black Sabbath, Take
That, Kylie Minogue, The Who, Blur, Kendrick Lamar, The
Strokes and so many more.
Every year, each headliner is
joined by a full supporting line-up across multiple stages, from major
superstars to handpicked developing acts performing for fans from across the UK
and the world.
And the midweek programme
allows free access to the site with outdoor cinema, street food markets,
children’s theatre, fitness classes, summer sports screenings, evening events,
live music and much more.
About AEG Europe
AEG Europe creates communities,
places and spaces that deliver memorable moments through live entertainment and
sports, giving the world reason to cheer.
AEG Europe is a subsidiary of
AEG, the world’s leading sports and live entertainment company. AEG Europe’s
extensive portfolio of live entertainment and sports assets across the region
includes: an array of best-in-class venues, such as The O2 and Eventim Apollo
in London; Barclays Arena in Hamburg; Mercedes-Benz Arena, Mercedes Platz and
Verti Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music
festivals, including American Express presents BST Hyde Park in London and Rock
en Seine in Paris. Our venues host some of the world’s best sports events and
are home to prestigious sports franchises, including AEG’s own Berlin Eisbären
ice hockey team at the Mercedes-Benz Arena.
Colleagues across Europe work
together to create world-class live entertainment and sports experiences. AEG’s
venue teams develop and operate best-in-class arenas and districts; AEG
Presents promotes and manages concerts and tours, oversees renowned venues and
produces some of the world’s leading music festivals; AXS Ticketing connects
fans to events through specialist technology solutions; and AEG Global
Partnerships links corporate brands into the company’s world-leading network of
assets.