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Amex Canada Partners with Local Artist To Help Merchants Let Customers Know They're 'Always Welcome'

March 2, 2023

Anishinaabe artist Blake Angeconeb creates custom signage for Canadian businesses promoting acceptance

TORONTO, Mar. 2, 2023 – American Express merchants in Canada now have a new way to warmly welcome customers from all communities with custom signage designed by Anishinaabe woodlands artist, Blake Angeconeb.

As part of Amex’s “Always Welcome” campaign, the new physical and digital welcome signage signals the acceptance of all customers, with designs available for display on storefronts, websites and social media.

Based on his own interpretation of the “Always Welcome” message, Angeconeb incorporated the mythical thunderbird in his artwork, a powerful symbol in Indigenous history and culture that represents strength and protection. He said he aimed to incorporate themes of unity and connectedness in his design.

"To me, always welcome means crafting work that speaks to those who are unrepresented to create a sense of belonging and acceptance,” the Winnipeg-based artist said. “Art is a form of medicine that has brought healing not only for myself, but for Indigenous people, and I’m humbled to be able to share my meaningful ‘Always Welcome’ signage with communities across this land.”

The new designs are part of the global expansion of Amex’s “Artist Series”, first launched in 2021 in the U.S. Partnering with local artists around the world, the collection of complimentary signage is inspired by the phrase “Always Welcome: Proudly Backing Our Community Together” and includes decals, Open/Closed signs and digital images.

“Supporting our communities has been a longstanding American Express commitment,” said Kerri-Ann Santaguida, VP and GM, Merchant Services, American Express Canada. “We are proud to offer complimentary signage that not only gives business owners beautiful artwork for their storefronts but conveys a deeper message that their customers are always welcome and always accepted.”

The new custom signage is now available at no cost to Amex merchants. Printed designs can be ordered online and digital designs are available for immediate download.

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