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American Express and Resy Campaign Introduces the Next Generation of Diners to Influential Local Restaurants

August 1, 2023

Photo: Courtesy of Resy

This August American Express and Resy will help introduce a new generation of diners to influential local restaurants. American Express and Shop Small® Present: The Resy Tastemakers – small restaurants making big impact is a month-long campaign to help Gen Z and Millennial diners discover and try new-to-them local restaurants and to support small businesses where they live. It includes an offer for eligible American Express® Card Members* with 200 participating Resy restaurants, special dining events in six cities, and tools to help restaurants enhance their social media marketing.

While summer dining is showing strong numbers1, August can be an inconsistent month for restaurants2. In a survey conducted earlier this year, 67% of Gen Z and Millennial respondents said they want to find neighborhood restaurants where they can become regulars3.
To encourage people to dine out at local restaurants, from August 1 through August 31st, 2023, eligible American Express Card Members who enroll their Card and spend $60 or more can earn $15 back as a statement credit after dining at select Resy restaurants, up to two times*. Starting August 9th, American Express and Resy will host events at 25 stand-out neighborhood restaurants in New York City, Los Angeles, Miami, Chicago, San Francisco and Washington D.C. and will pick up the check, up to $99 a person*.

Participating restaurants include places like Txikito in New York City, a Basque restaurant first opened in 2008 by a husband-and-wife team that reinvented post-pandemic and landed on the New York Times’ list of 100 Best Restaurants in New York City; Krüs Kitchen in Miami’s Coconut Grove where chef Sebastián Vargas nods to his upbringing in Colombia and New Delhi, India and has created a menu around open fire cooking, seasonal vegetables, regional seafood, and homemade pastas inspired by top restaurants where he has cooked (Eleven Madison Park, Osteria Francescana, Faviken); and Mourad in San Francisco, where Moroccan-born Mourad Lahlou blends Moroccan flavors with California produce.

“Big ideas come from small restaurants, and throughout August we’ll help a new generation of diners discover the places that influence the way we eat and drink,” said Pablo Rivero, CEO of Resy and Vice President of Dining for American Express. “Whether you become a regular or just try somewhere new, supporting local restaurants means ensuring these small businesses will be part of the community for a long time to come.”

Reservations for the events, where American Express and Resy will cover the check up to $99 per person (terms apply), will drop on Mondays at 10:00 a.m. local time. Visit Resy.com/shopsmall for full details and terms. The event lineup features:

  • Wednesday, August 9: Joseph Leonard (NYC), Harold & Belle’s (LA), Mourad (SF), Mi Tocaya (CHI), Annabelle (DC), Tropezón (MIA)
  • Wednesday, August 16: & Sons Ham Bar (NYC), Kismet (LA), Kin Khao (SF), TenGoku Aburiya (CHI), Ellē (DC), Krüs Kitchen (MIA)
  • Wednesday, August 23: Txikito (NYC), Great White - Venice (LA), Outerlands (SF), Lula Cafe (CHI), Revelers Hour (DC), Lion & the Rambler (MIA), Semilla (MIA)
  • Wednesday, August 30: Tuome (NYC), Madre - Torrance (LA), Brenda’s French Soul Food (SF), Cherry Circle Room  (CHI), St. Vincent Wine (DC), Fox’s Lounge (MIA)

In recent surveys 49% of small business owners said their greatest concern this summer is attracting new customers4 and 77% of Gen Z and Millennial respondents are likely to search on social media for restaurant recommendations before traveling or while traveling5.

In June American Express unveiled the second iteration of the Shop Small Accelerator, a three-part video series that helps small business owners improve their social media skills to reach the next generation of consumers
. Resy data shows that after a user makes a second reservation on the platform they start making reservations with more frequency6.

Throughout the month,
Resy.com will feature restaurants that have made an impact on their communities. Read their stories and see the full list of participating restaurants at resy.com/shopsmall.

This August program builds on the ongoing support American Express provides small businesses year-round. And,
for the third year in a row, American Express, in partnership with the National Trust for Historic Preservation, also awarded 25 small restaurants each a $40,000 grant as part of the Backing Historic Small Restaurants grant program that helps support the growth of small and independent restaurants. Resy also offered complimentary use of Resy OS for one year to each recipient.

1 According to Resy booking data, the number of diners at Resy restaurants increased each month between April 2023 and June 2023.

2 According to Resy booking data in August 2022, Resy restaurants sat 72% more diners, on average, Friday through Sunday compared to the daily average of diners Monday through Thursday.

3 Morning Consult Survey Methodology: This poll was conducted between March 13th – March 20th, 2023 among a national sample of 4,016 general population adults. The interviews were conducted online and the data for the general population was weighted to approximate a target sample of us adults based on gender, educational attainment, age, race, and region.

4 2023 American Express Shop Small Summer Methodology: Small Business DMs Methodology: This poll was conducted between June 2-June 4, 2023 among a sample of 350 Small Business Decisionmakers. Results from the full survey have a margin of error of plus or minus 5 percentage points. Consumers Methodology: This poll was conducted between June 2-June 4, 2023 among a sample of 2,021 Gen Pop Adults with an HHI 50K+. Results from the full survey have a margin of error of plus or minus 2 percentage points.

5 2023 Shop Small Dining Survey Methodology:  This poll was conducted between July 12-July 13, 2023 among a sample of 2,007 Adults with an HHI 50k+. The interviews were conducted online and the data were weighted to approximate a target sample of adults based on age, gender, race, educational attainment, region, gender by age, and race by educational attainment. Results from the full survey have a margin of error of plus or minus 2 percentage points.

6 According to Resy booking data in 2022, as the number of lifetime reservations a Resy user made increased, the frequency of reservations also increased.

*Card Member Offer Description: In support of small businesses, Eligible American Express Card Members can earn a $15 statement credit by using their enrolled eligible American Express Card to make a single in-restaurant purchase of $60 or more at one of 200 select US Resy restaurants by 8/31/2023. Visit resy.com/shopsmall for participating merchants. Limit of 2 statement credits (total of $30). Enrollment required. See terms & conditions here.

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