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American Express and Albion in the Community host the ‘Cross-Curriculum Albion Challenge Cup’ to inspire youngsters to learn

June 7, 2023


Brighton & Hove Albion Women’s players make a surprise appearance at the event held at the American Express Community Stadium

Eighty six Year five and six pupils (aged 9-11) from eleven Sussex primary schools1 participated in the Cross-Curriculum Albion Challenge Cup at the American Express Community Stadium (the Amex) in May. Delivered by Albion in the Community (AITC), the official charity of Brighton & Hove Albion Football Club (BHAFC), in partnership with American Express, each school team completed a series of timed football themed challenges, aligned to their curriculum areas of numeracy, financial literacy, and STEM.

Led by AITC qualified teaching staff and supported by American Express colleague volunteers, challenges included sorting players in height order from tallest to smallest, calculating the highest number of merchandise items available within a £100 budget, and  learning how to move Sphero Robots, using iPads, robot balls and football mats around a course in the fastest time. American Express volunteers were assigned to teams to support pupils with challenges, help judge activities and record scores.

During the day, pupils and teachers were given a behind the scenes tour of the Amex Stadium. To make the day even more memorable, as Main Sponsor of BHAFC, American Express arranged a surprise appearance by four of the club’s women’s team players: Katie Robinson, Veatriki Sarri, Elisabeth Terland and Poppy Pattinson.

As the day drew to a close, medals were awarded to the top three scoring school teams, Ocklynge Junior School, Eastbourne (winners), Goldstone Primary School, Hove (second place) and Orchards Junior School, Worthing (third place). At last year’s inaugural event Goring Primary, Worthing, took away the title.

Hannah Lewis, UK Country Manager at American Express said: “At American Express supporting the communities where we live and work is one of our core values. Colleagues have always been very supportive of AITC’s programmes with young people in local schools. Football is an extremely powerful tool to engage young people in numeracy, digital literacy and creativity. Sessions like today are part of our wider commitment to supporting younger generations to feel confident about their future. My huge thanks to the players for taking time to meet participants and celebrate what they’ve achieved today particularly at this stage in the season.”

Rob Josephs, Schools Manager at AITC said: “It’s been an unforgettable day for pupils here at the Amex. It’s great to see their enthusiasm throughout the challenges. Most importantly, over the course of what’s been a fun-filled day, they’ve gained valuable soft skills including teamwork, communication, problem solving and resilience.”

The event was part of AITC’s and American Express’ flagship volunteer programme Learn, Live, Play Together.


1 Participating schools:

Brighton & Hove Schools:

·         St Mary's Catholic Primary School, Church Road, Portslade

·         Goldstone Primary School, Laburnum Avenue, Hove

·         Hertford Junior School, Lynchet Close, Brighton

·         St Peter’s Community Primary School, St Peter’s Road, Portslade

·         Saltdean Primary School, Chiltington Way, Saltdean 

East Sussex Schools:

·         Ocklynge Junior School, Victoria Drive, Eastbourne

·         Parkland Junior School, Brassey Avenue, Eastbourne

·         Cradle Hill Community Primary School, Lexden Road, Seaford

·         All Saints CE Primary School, All Saints Lane, Bexhill-on-Sea

West Sussex:

·         The Southwater Junior Academy, Worthing Road, Southwater, Horsham

·         Orchards Junior School, Nelson Road, Worthing 


Maunie Catcheside (on behalf of American Express); Brighton and Hove PR Limited; maunie@brightonandhovepr.co.uk 07801 465618

Julie Bettridge, Communications Manager; Albion in the Community

Julie.Bettridge@albioninthecommunity.org.uk 07876 898054

Shikha Thaman, American Express:



Albion in the Community is the official charity of Brighton & Hove Albion Football Club.  For more than 30 years, Albion in the Community has been using the power of football to engage and inspire people to get active, learn new skills and live well.

The charity delivers award-winning programmes across Sussex that improve people’s wellbeing, supports learning and offers inclusive opportunities for everyone to enjoy football.

In excess of 5,000 local children benefit from AITC’s regular football sessions, over 1,500 people with disabilities participate in AITC’s programmes and over 9,000 children are supported through their educational schools programmes.

Learn more at albioninthecommunity.org.uk

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