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American Express Continues To Deliver Unforgettable Experiences At The 2023 American Express Presents BST Hyde Park

June 23, 2023

Photo: Courtesy of American Express

American Express will return to BST Hyde Park for a second year, offering a range of on-site benefits for both Cardmembers and festival goers attending the event. The festival, which features headliners including Lana Del Rey, BLACKPINK,    Guns N’ Roses, P!nk, and Take That and more, will run from Friday 23 June to Sunday 9 July.

American Express has been delivering unforgettable experiences at music festivals across the globe for nearly a decade. This year, Amex is showing what’s old is new again at festivals across the US and UK. As part of BST Hyde Park, The Amex Experience returns with an exciting new makeover, guaranteed to transport festival goers back to the nineties and noughties. Inspired by the quintessential shopping mall of Y2K, The Amex Experience, is a haven of retro food, fashion, tech and beauty, all with a modern twist.

Amex Cardmembers also have access to a wealth of experiences and benefits across the festival, including an exclusive Cardmember discount of 5% off all purchases site wide (24 - 25 June, 30 – 2 July and 6 – 9 July)1, a complimentary re-usable water bottle that can be collected from any Amex kiosk2, and access to Cardmember-only merch lanes at the merch tent3.

Aaron Burke, VP Global Brand Sponsorships & Experiential Marketing at American Express, said: “We’re excited to return to American Express presents BST Hyde Park for a second year. It’s one of the key moments in the festival calendar and allows us to showcase a range of benefits to fans including unique experiences and Cardmember offers, as well as our exclusive BLACKPINK merchandise available onsite at The Amex Experience on Sunday 2 July. Today’s festival-going generation craves authenticity, nostalgia and in-the-moment experiences – a theme we’re reflecting across our Global festival partnerships this summer. The Amex Experience will immerse festival goers in some of the most popular cultural trends and activities from past decades.”

The Amex Experience

The Amex Experience will offer “newstalgia” experiences for festival-goers such as a Y2K inspired Photo Lab, a retro arcade and a slushy bar.

On the ground floor, open to all festival goers, there will be:

  • The Photo Lab: An epic photo experience where festival goers can capture themselves against an array of Y2K-themed backdrops each with an 80’s/90’s/00’s inspired aesthetic before customising with stickers and printing their picture to take home as a souvenir.
  • Arcade City: A favourite noughties past-time with some modern additions, festival goers can play games including Pacman, Space Invaders and Guitar Hero4
  • Customised Store: Festival goers can get the ultimate noughties look with bucket hats available to purchase and personalise on site, in addition to exclusive merchandise.

On an exclusive Mezzanine level, for Cardmembers and up to three of their guests, there will be:

  • Club Soda Cocktail Bar: Cardmembers and their guests get access to an exclusive bar, serving classic cocktails as well as an iconic noughties classic; slushies. There will also be a slushy bar open to all festival goers.
  • Y2K Food Court: Cardmembers and their guests can tuck into a delicious array of food and snacks from small businesses, as well as a retro Pick-N-Mix station filled with nostalgic treats.
  • Exclusive Mezzanine Viewing Platform: With amazing views over the Great Oak stage, Cardmembers and their guests can enjoy their drinks and the music with an extra special view. 
  • The Y2K Hair Bar (more below)

The Amex Experience can be found on the BST Hyde Park site map.

The Amex Experience: Hair Bar

Cardmembers and up to three of their guests at American Express presents BST Hyde Park will be able to visit the exclusive Y2K Hair Bar found in The Amex Experience on site. Those keen to put the finishing touch to their festival look will be able to choose from six nineties and noughties inspired hair styles. They will also be available to other festival goers at a kiosk during a pop-up happy hour.

The hair styles on offer have been inspired by designs created exclusively for Amex by celebrity hair stylist, Peter Lux. Ahead of American Express presents BST Hyde Park, Amex and Peter Lux collaborated on three of the summer’s hottest festival hair styles inspired by the Y2K era, including Space Buns, Colourful Crimps, and Spiky Zig Zags.

Exclusive BLACKPINK merch

Cardmembers who are fans of global superstars BLACKPINK are in luck with access to exclusive BLACKPINK merch on the day the band headlines the festival, Sunday 2 July. The merch will be available to Cardmembers onsite at BST Hyde Park in The Amex Experience.

VIP Summer Garden

In addition to the Amex Experience, American Express VIP Summer Garden ticket holders can experience premium bars, food outlets, and space away from the central festival crowds in a separate VIP garden.

Depop partnership

Community-powered fashion resale marketplace, Depop, and American Express have announced a collaboration with rising pop star Caity Baser, offering Depop users in the UK the opportunity to shop a curated edit of her Depop picks and festival looks, available on the Depop app and website.

The six-month partnership across the US and UK will see Depop and Amex collaborate with talent performing at headline festivals to bring their personal style to festival-goers worldwide and show them that what’s old can be new again.

Rising star Caity Baser is currently preparing for an exciting summer of new music and festivals, including a performance at American Express presents BST Hyde Park.



Red Havas on behalf of American Express:

AmexfestivalsPR@havas.com // +44(0)7340568042

Jack Calway, PR Manager:


1 This offer is valid for American Express Cardmembers who show their American Express Card at the point of purchase on site at BST Hyde Park. The American Express Card is to be shown at the point of sale between–24 - 25 June, 30– 2 July and 6 – 9 July  2022 and the 5% offer is implemented.

An eligible Card means a valid American Express Consumer or Small Business credit or charge Card issued in one of the following eligible countries: UK, US, Australia, Canada, France, Germany, Hong Kong, Mexico, Netherlands, New Zealand, India, Italy, Singapore, Sweden, Spain, Japan.

Supplementary Cards, Corporate Cards, Pre-Paid Cards, and Lloyds Bank-issued Cards are not eligible for this offer. 

Offer only applies to spend made in Great British Pound (“GBP”) on the eligible Card. Qualifying spend may be made on all purchases onsite at BST Hyde Park on the enrolled Card.

The 5% discount will be applied at the point of purchase during the applicable dates (above) once the American Express Cardmember shows their American Express wristband or failing that their American Express Card.

Discount will only be rewarded if the spend is in Great British Pounds (GBP) on-site at BST Hyde Park and is met in accordance with these Terms and Conditions. If a Cardmember has an American Express Card and made purchases but has not received the discount, the Cardmember should go to the American Express Kiosk on site.

2 Head to an Amex Kiosk on site and show/tap your American Express Card to an Amex staff member to redeem (all staff members are wearing white Amex t-shirts). Limit one (1) bottle per Cardmember per festival day. T&C’s Apply.

3 Between 2PM and 10PM each day of the festival, head to the Flat Iron merch tent and show your Amex Card to an Amex staff member (wearing white t-shirt) to enter the Cardmember only lanes. Merch purchases must be made with an Amex Card. All Amex Cards are eligible. No refunds, all items are final sale. T&C’s Apply.

4 UK, 18+ only. Enter between 13:00 – 20:00 BST on 24/06/23, 25/06/23, 30/06/23, 01/07/23, 02/07/23, 06/07/23, 07/07/23, 08/07/23, 09/07/23. To enter head to The Amex Experience at BST Hyde Park 2023. Receive two tokens to participate twice on the Grab Machine & successfully grab a ball to win a prize or on Guitar Hero. No purchase necessary. Prizes: 77 x slushie vouchers, 75 x food vouchers, 10 x VIP upgrades, 8 x water bottles, 10 x mezz access for the winner & one guest, 6 x bucket hats, 2 x vinyls,, 2 x pairs of Sugababes tickets (only available on 24/06/23 and 25/06/23), 2 pairs APE tickets, 3 pairs of BST tickets on 24/06/23 and 30/06/23, 2 pairs of BST tickets on 25/06/23 and 01/07/23, 5 pairs of BST tickets on 02/07/23 and 06/07/23  Max 2 entries per person. Max 2 Prizes per person. Visit www.promoterms.com/amexclawmachine for full T&Cs & Prize details. Promoter: American Express Services Europe Limited.

About American Express:

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com, and connect with us on




American Express works with AEG Global Partnerships, which oversees sponsorships across AEG’s global portfolio of assets, including BST Hyde Park, to deliver activations like these for their customers. From presale ticketing to creating memorable interactions, the two businesses work together to elevate experiences and make ’fans' days special. 

About American Express presents BST Hyde Park:

Set in London’s beautiful Royal Park, BST Hyde Park kicked off in 2013 with The Rolling Stones reliving their legendary 1969 gig, plus Bon Jovi, Lionel Richie and many more packing out the park for memorable summer nights.

The event has featured many now famous shows from Carole King, Celine Dion, Stevie Wonder, Barbra Streisand, Adele, The Rolling Stones, Taylor Swift, Robbie Williams, Black Sabbath, Take That, Kylie Minogue, The Who, Blur, Kendrick Lamar, The Strokes and so many more.

Every year, each headliner is joined by a full supporting line-up across multiple stages, from major superstars to handpicked developing acts performing for fans from across the UK and the world.

And the midweek programme allows free access to the site with outdoor cinema, street food markets, children’s theatre, fitness classes, summer sports screenings, evening events, live music and much more.

About AEG Europe


AEG Europe creates communities, places and spaces that deliver memorable moments through live entertainment and sports, giving the world reason to cheer. 


AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. AEG Europe’s extensive portfolio of live entertainment and sports assets across the region includes: an array of best-in-class venues, such as The O2 and Eventim Apollo in London; Barclays Arena in Hamburg; Mercedes-Benz Arena, Mercedes Platz and Verti Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music festivals, including American Express presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host some of the world’s best sports events and are home to prestigious sports franchises, including AEG’s own Berlin Eisbären ice hockey team at the Mercedes-Benz Arena. 


Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.

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