Photo: Courtesy of American Express
American Express will return to BST Hyde Park for a second year, offering a
range of on-site benefits for both Cardmembers and festival goers attending the
event. The festival, which features headliners including
Lana Del Rey, BLACKPINK, Guns N’
Roses, P!nk, and Take That and more, will run from Friday 23 June to Sunday 9 July.
American Express has
been delivering unforgettable experiences at music festivals across the globe
for nearly a decade. This year, Amex is showing what’s old is new again at
festivals across the US and UK. As part of BST Hyde Park, The Amex Experience returns
with an exciting new makeover, guaranteed to transport festival goers back to
the nineties and noughties. Inspired by the quintessential shopping mall of
Y2K, The Amex Experience, is a haven of retro food, fashion, tech and beauty,
all with a modern twist.
Amex Cardmembers also
have access to a wealth of experiences and benefits across the festival,
including an exclusive Cardmember
discount of 5% off all purchases site wide (24 - 25 June, 30 – 2 July and 6 – 9
July)1, a complimentary re-usable water bottle that can be collected
from any Amex kiosk2, and access to Cardmember-only merch
lanes at the merch tent3.
Aaron Burke, VP Global Brand Sponsorships &
Experiential Marketing at American Express, said: “We’re excited to return to American
Express presents BST Hyde Park for a second year. It’s one of the key moments
in the festival calendar and allows us to showcase a range of benefits to fans
including unique experiences and Cardmember offers, as well as our exclusive
BLACKPINK merchandise available onsite at The Amex Experience on Sunday 2 July. Today’s festival-going generation
craves authenticity, nostalgia and in-the-moment experiences – a theme we’re
reflecting across our Global festival partnerships this summer.
The Amex Experience will immerse festival goers in some of the most popular
cultural trends and activities from past decades.”
The Amex
Experience
The Amex Experience
will offer “newstalgia” experiences for festival-goers such as a Y2K inspired
Photo Lab, a retro arcade and a slushy bar.
On the ground
floor, open to all festival goers, there will be:
- The Photo Lab:
An epic photo experience where festival goers can capture themselves against an
array of Y2K-themed backdrops each with an 80’s/90’s/00’s inspired aesthetic
before customising with stickers and printing their picture to take home as a
souvenir.
- Arcade City: A
favourite noughties past-time with some modern additions, festival goers can
play games including Pacman, Space Invaders and Guitar Hero4
- Customised
Store: Festival goers can get the ultimate noughties look with bucket hats
available to purchase and personalise on site, in addition to exclusive
merchandise.
On an exclusive Mezzanine
level, for Cardmembers and up to three of their guests, there will be:
- Club Soda
Cocktail Bar: Cardmembers and their guests get access to an exclusive bar,
serving classic cocktails as well as an iconic noughties classic; slushies.
There will also be a slushy bar open to all festival goers.
- Y2K Food Court:
Cardmembers and their guests can tuck into a delicious array of food and snacks
from small businesses, as well as a retro Pick-N-Mix station filled with
nostalgic treats.
- Exclusive
Mezzanine Viewing Platform: With amazing views over the Great Oak stage,
Cardmembers and their guests can enjoy their drinks and the music with an extra
special view.
- The Y2K Hair Bar
(more below)
The Amex
Experience can be found on the BST Hyde Park site map.
The Amex Experience: Hair Bar
Cardmembers
and up to three of their guests at American Express presents BST Hyde Park will
be able to visit the exclusive Y2K Hair Bar found in The Amex Experience on
site. Those keen to put the finishing touch to their festival look will be able
to choose from six nineties and noughties inspired hair styles. They will also
be available to other festival goers at a kiosk during a pop-up happy hour.
The hair
styles on offer have been inspired by designs created exclusively for Amex by
celebrity hair stylist, Peter Lux. Ahead of American Express presents BST Hyde
Park, Amex and Peter Lux collaborated on three of the summer’s hottest festival
hair styles inspired by the Y2K era, including Space Buns, Colourful Crimps,
and Spiky Zig Zags.
Exclusive
BLACKPINK merch
Cardmembers
who are fans of global superstars BLACKPINK are in luck with access to
exclusive BLACKPINK merch on the day the band headlines the festival, Sunday 2
July. The merch will be available to Cardmembers onsite at BST Hyde Park in The
Amex Experience.
VIP Summer
Garden
In
addition to the
Amex Experience, American Express VIP Summer Garden ticket holders can
experience premium bars, food outlets, and space away from the central
festival crowds in a separate VIP garden.
Depop partnership
Community-powered fashion resale
marketplace, Depop, and American Express have
announced a collaboration with rising pop star Caity Baser, offering
Depop users in the UK the opportunity to shop a curated edit of her Depop picks
and festival looks, available on the Depop app and website.
The six-month partnership across
the US and UK will see Depop and Amex collaborate with talent performing at
headline festivals to bring their personal style to festival-goers worldwide
and show them that what’s old can be new again.
Rising star Caity Baser is
currently preparing for an exciting summer of new music and festivals,
including a performance at American Express presents BST Hyde Park.
ENDS
MEDIA CONTACTS
Red Havas on behalf
of American Express:
AmexfestivalsPR@havas.com // +44(0)7340568042
Jack Calway, PR
Manager:
Jack.F.Calway@aexp.com
1 This offer is valid for American Express Cardmembers who show their
American Express Card at the point of purchase on site at BST Hyde Park. The
American Express Card is to be shown at the point of sale between–24 - 25 June,
30– 2 July and 6 – 9 July
2022 and the 5% offer is implemented.
An eligible Card
means a valid American Express Consumer or Small Business credit or charge Card
issued in one of the following eligible countries: UK, US, Australia, Canada,
France, Germany, Hong Kong, Mexico, Netherlands, New Zealand, India, Italy,
Singapore, Sweden, Spain, Japan.
Supplementary Cards,
Corporate Cards, Pre-Paid Cards, and Lloyds Bank-issued Cards are not eligible
for this offer.
Offer only applies to
spend made in Great British Pound (“GBP”) on the eligible Card. Qualifying
spend may be made on all purchases onsite at BST Hyde Park on the enrolled
Card.
The 5% discount will
be applied at the point of purchase during the applicable dates (above) once
the American Express Cardmember shows their American Express wristband or
failing that their American Express Card.
Discount will only be
rewarded if the spend is in Great British Pounds (GBP) on-site at BST Hyde Park
and is met in accordance with these Terms and Conditions. If a Cardmember has
an American Express Card and made purchases but has not received the discount,
the Cardmember should go to the American Express Kiosk on site.
2 Head to
an Amex Kiosk on site and show/tap your American Express Card to an Amex staff
member to redeem (all staff members are wearing white Amex t-shirts). Limit one
(1) bottle per Cardmember per festival day. T&C’s Apply.
3 Between 2PM and 10PM each day of the festival, head to
the Flat Iron merch tent and show your Amex Card to an Amex staff member
(wearing white t-shirt) to enter the Cardmember only lanes. Merch purchases
must be made with an Amex Card. All Amex Cards are eligible. No refunds, all
items are final sale. T&C’s Apply.
4 UK,
18+ only. Enter between 13:00 – 20:00 BST on 24/06/23, 25/06/23, 30/06/23,
01/07/23, 02/07/23, 06/07/23, 07/07/23, 08/07/23, 09/07/23. To enter head to
The Amex Experience at BST Hyde Park 2023. Receive two tokens to participate
twice on the Grab Machine & successfully grab a ball to win a prize or on
Guitar Hero. No purchase necessary. Prizes: 77 x slushie vouchers, 75 x food
vouchers, 10 x VIP upgrades, 8 x water bottles, 10 x mezz access for the winner
& one guest, 6 x bucket hats, 2 x vinyls,, 2 x pairs of Sugababes tickets
(only available on 24/06/23 and 25/06/23), 2 pairs APE tickets, 3 pairs of BST
tickets on 24/06/23 and 30/06/23, 2 pairs of BST tickets on 25/06/23 and
01/07/23, 5 pairs of BST tickets on 02/07/23 and 06/07/23 Max 2 entries per person. Max 2 Prizes per
person. Visit www.promoterms.com/amexclawmachine for full T&Cs & Prize details. Promoter:
American Express Services Europe Limited.
About American Express:
American Express is a globally integrated payments
company, providing customers with access to products, insights and experiences
that enrich lives and build business success. Learn more at
americanexpress.com, and connect with us on
facebook.com/AmericanExpress/
linkedin.com/company/american-express
twitter.com/americanexpress
youtube.com/americanexpress
American Express works with AEG Global
Partnerships, which oversees sponsorships across AEG’s global portfolio of
assets, including BST Hyde Park, to deliver activations like these for their
customers. From presale ticketing to creating memorable interactions, the two businesses
work together to elevate experiences and make ’fans' days special.
About American Express presents BST Hyde Park:
Set in London’s beautiful Royal Park, BST Hyde Park
kicked off in 2013 with The Rolling Stones reliving their legendary 1969 gig, plus
Bon Jovi, Lionel Richie and many more packing out the park for memorable summer
nights.
The event has featured many now famous shows from Carole King, Celine Dion, Stevie Wonder,
Barbra Streisand, Adele, The Rolling Stones, Taylor Swift, Robbie Williams,
Black Sabbath, Take That, Kylie Minogue, The Who, Blur, Kendrick Lamar, The Strokes and so
many more.
Every year, each headliner is joined by a full
supporting line-up across multiple stages, from major superstars to handpicked
developing acts performing for fans from across the UK and the world.
And the midweek programme allows free access to the
site with outdoor cinema, street food markets, children’s theatre, fitness
classes, summer sports screenings, evening events, live music and much more.
About AEG Europe
AEG Europe creates communities, places and spaces that deliver memorable
moments through live entertainment and sports, giving the world reason to
cheer.
AEG Europe is a subsidiary of AEG, the world’s leading sports and live
entertainment company. AEG Europe’s extensive portfolio of live entertainment
and sports assets across the region includes: an array of best-in-class venues,
such as The O2 and Eventim Apollo in London; Barclays Arena in Hamburg;
Mercedes-Benz Arena, Mercedes Platz and Verti Music Hall in Berlin; and Accor
Arena in Paris; as well as renowned music festivals, including American Express
presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host
some of the world’s best sports events and are home to prestigious sports
franchises, including AEG’s own Berlin Eisbären ice hockey team at the
Mercedes-Benz Arena.
Colleagues across Europe work together to create world-class live
entertainment and sports experiences. AEG’s venue teams develop and operate
best-in-class arenas and districts; AEG Presents promotes and manages concerts
and tours, oversees renowned venues and produces some of the world’s leading
music festivals; AXS Ticketing connects fans to events through specialist
technology solutions; and AEG Global Partnerships links corporate brands into
the company’s world-leading network of assets.