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Business Class LIVE Panelist Hannah Fallis Bronfman Describes an Entrepreneur’s ‘Day at the Office’

July 28, 2022

Photo: Courtesy of American Express

When it comes to running a business, Hannah Fallis Bronfman knows a thing or two – or three – as a leading figure in the field of health and wellness, author of ‘Do What Feels Good’ and an angel investor, among other hats she has worn. She has grown her presence as a content creator and personal brand to become a successful entrepreneur.

The founder of HBFIT, a digital content and commerce platform for all things health, beauty, and fitness, Bronfman has found success by approaching business with her core values in mind including being an advocate for diversity, doing what’s best for oneself and the environment, and having a wellness-oriented mindset.

Bronfman joined a panel discussion at American Express’ Business Class LIVE conference for small business owners at New York City’s Javits Center earlier this month. She discussed running multiple businesses and shares further details here around her approach and the advice that has led her to where she is today:

As an entrepreneur, what has your approach been to identifying new spaces for opportunity and forming new pathways?

I’ll always be a content creator and storyteller first, so it’s always been about bringing that creativity along when breaking into new spaces. And as part of any new opportunity, it’s been important to build trust within my community – making sure people understand the “why” and how” behind what I am creating.

How have you cultivated that community?

I truly believe that community is the backbone of any brand or business venture – it’s the reason for where I am today. Building a community that supports your brand and that connects with what you are doing is so important. I’m grateful for the platform I’ve been able to build where I have an open line of communication with my followers and I work hard to bring them content and products that I know they will love.

What does a typical ‘day at the office’ look like for you?

Before I begin any workday, I make sure mornings at home start by spending time with my son and husband, Brendan. I also may try to squeeze a workout in before heading to the office. And once I’m out the door – it’s a mix of virtual calls and in-person meetings, managing emails, shooting and editing content, and, some days, heading to an appearance.

Why are educational resources, like American Express Business Class, important for a small business owner?

In my opinion, social capital is arguably one of the most important things to have access to as a small business owner and American Express Business Class allows business owners to tap into this. By having access to workshops, panels and networking opportunities, you’re able to grow your network and overall knowledge. In return, you will be able to refer back to who you connected with down the line when you need to grow your business or overcome certain roadblocks. Additionally, hearing stories from other entrepreneurs about how they built their businesses or overcame certain obstacles can be so valuable.

What top tip did you share with the entrepreneurs attending the Business Class LIVE event that you wish someone had told you?

That you might not be the smartest person in the room, but you need to lead with confidence. In this industry, there are so many people who will dismiss minority business owners and who will make you feel like you don’t know what you are talking about. Always speak with confidence and it will go a long way.

And is there a piece of advice you've received that has helped you to grow, and advice that you think is important for fellow female entrepreneurs to hear?

The best piece of advice that has helped me grow is “Do not fall in love with your business.”It’s advice that has allowed me to continue to pivot and evolve naturally without so much pressure.

To learn more about American Express Business Class resources, all available to small business owners at no cost, visit here.

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