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American Express Debuts “Member When” Campaign

May 13, 2022

For American Express, Membership is about more than the Card – it’s about the people and the global experiences that enhance every day lives and make for unforgettable memories.

To celebrate the many exciting experiences that Card Members share with friends and family, American Express launched its latest global ad campaign featuring a “Member When” narrative that spotlights the company’s best-in-class experiences across travel, entertainment and dining. From travel made possible through world-class service, access to favorite national and global events in sporting and musical entertainment, to dining at top restaurants, the campaign shows that every day can be made epic when you’re an Amex Card Member.

“People are excited and eager to return to their favorite life moments and experiences. In our “Member When” campaign, we chose to spotlight those shared experiences and memorable moments that we all missed and want to get back to — from watching your favorite artist front stage at a concert or music festival, to that amazing meal with friends where you laughed ‘til it hurt, to a cross country road trip with your best friends or visiting a dream travel destination,” said Allison Silver, Vice President, Global Advertising & Social Media at American Express. “The campaign illustrates a variety of the epic experiences our Membership has to offer and demonstrates to the next generation that we know and share their passions, including travel, dining and entertainment. Because when you are #withAmex, it’s not a question of if it’s going to happen, but when it’s going to happen.”

Watch the campaign video here and be sure to click "CC" to access the closed caption:

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