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April 1, 2021

Shop Small Returns as a Year-Round Movement to Help Accelerate Small Business Recovery


SYDNEY [Australia], April 1, 2021 American Express is backing the recovery of small business by transforming Shop Small into a year-round movement, incentivising customers to spend where it is needed most. American Express Card Members who first save the Shop Small offer to their eligible Card, will get three extra points per dollar spent with participating small businesses until 31 March 2022, in-store or online, up to 40,000 extra points.1

Now in its ninth year, Shop Small celebrates the valuable contributions small businesses make to their communities. Traditionally held in the lead up to Christmas, this year’s shift to an always-on initiative, aims to assist small businesses that have been affected by the Covid crisis as they navigate the road to recovery.

According to the recent American Express SME Recovery Survey2, despite the challenges of the past 12 months, 53 per cent of small business operators are feeling optimistic about what the year ahead holds for their business. However, with the end of JobKeeper - which according to over half (54 per cent) of small businesses was a valuable support during the pandemic - ongoing customer support is vital.

Lisa Belcher, Vice President of Small and Medium Enterprises for American Express Australia, said, “The resilience that Australian small business operators have shown throughout the Covid crisis has been extraordinary. And it’s encouraging to see consumers, big business and government rallying to back the sector, but now is not the time for complacency. That’s why Shop Small is returning all-year round to remind shoppers that if they want to see these businesses survive, they have to take action and spend with them regularly.”

Between 2013 and 2020, American Express Card Members have contributed more than $6 billion to the Australian small business sector through Shop Small. 3

Newly appointed Small Business and Family Enterprise Ombudsman, Bruce Billson said, “Small businesses are the backbone of the Australian economy and our communities. Their recovery won’t happen overnight and there are many factors that need to be addressed from the top-down – from access to capital and the reduction of red tape. But every Australian has the power to play a role in helping the sector, just by being conscious of where they’re spending their money and ensuring that wherever possible, they put small business first.”

Thousands of additional businesses are taking part in this year’s Shop Small, including the many micro-businesses that use Square payment terminals.

“We’ve witnessed first-hand the immense pressure that businesses have been under this year,” said Colin Birney, Head of Business Development for Square Australia. “But our sellers haven’t been defeated: it’s brought out their resilient and entrepreneurial best. We’ve seen barber shops creating merch brands to add a new revenue stream; fish and chip shops giving their customers online ordering options; people that were laid off starting businesses for the very first time.”

“We’re not out of the woods yet, and businesses still need help as we navigate the economic burden of the last twelve months. That’s why we’re delighted to be partnering with Amex to enable every single Square seller to be a part of the Shop Small initiative and benefit from the extra business that will come their way as a result of it,” Birney said.

American Express encourages all Australians to support the movement and ‘Shop Small’ when spending throughout this year. To learn more visit and follow #ShopSmall.

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Jane Drew



1. Shop Small Card Member Offer Terms and Conditions:

· You must spend on the Card to which the offer is saved in-store or online at a participating Shop Small business:

o For participating in-store businesses click here . Participating businesses will be highlighted with a Shop Small Offer badge.

o For participating online businesses click here .

· Excludes gift card purchases.

· Maximum of 40,000 extra Points can be earned per Card to which the offer is saved and only spend on this Card counts towards the offer.

· Excludes transactions made through a third-party establishment or payment processor.

· You must be enrolled in the relevant loyalty program and have an active loyalty account to receive the points.

· Extra Points will only be accrued for each whole dollar spent.

· Additional Cards are not eligible for this offer.

· Points are not redeemable for cash.

· Points should appear on your billing statement within 5 business days from qualifying spend but may take up to 90 days from offer end date.

· Points will not be applied to your Card Account if your Card has been suspended or cancelled.

· Points may be reversed if your qualifying purchase is refunded or cancelled.

· Full Offer Terms available here .

2. Research commissioned by American Express and conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 1,009 Australian small to medium sized (up to 199 employees) business leaders. Surveys were distributed throughout Australia including both capital city and non-capital city areas. The survey was conducted online amongst members of a permission-based panel, between 18 and 28 December 2020. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics as of the 2016 Census.

3. Shop Small statistics based on American Express internal data from the Shop Small campaign from 2013 to 2020.

About Shop Small – Shop Small is a national movement founded by American Express to ignite passion for small businesses, highlight the valuable contribution they make to their communities and the economy, and encourage shoppers to support them. Shop Small celebrates small businesses ranging from retail stores and restaurants to fitness studios and salons, and everything in between.

Visit and follow #ShopSmall for more information.

About American Express - American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on ,, , and

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