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August 17, 2020

The UK’s £3.7 billion garden glow up

Green-fingered Brits have spent over £100 each on gardening during lockdown


UK, 17 August, 2020 – Green-fingered Brits have spent an average of £105(1) each sprucing up their gardens with a makeover since the start of lockdown, equating to £3.7 billion(2)  being spent across the UK, according to new research from American Express (NYSE: AXP).

The most popular purchases are outdoor plants, closely followed by compost and seeds.

More time at home and savings on leisure activities may be responsible for the flourish of investment into gardens, as Brits have looked to make the most of their space during lockdown.

Most popular gardening and outdoor products bought during lockdown

Item

% of people that have bought each item

Average money spent for each type item

1

Outdoor plants

35%

£36

2

Compost

31%

£23

3

Seeds

24%

£14

4

Fruit / vegetable plants

18%

£19

5

Indoor house plants

14%

£29

6

Garden décor

13%

£34

7

Garden DIY equipment

13%

£61

8

Garden furniture

13%

£88

9

Garden tools

12%

£39

10

Objects to encourage wildlife

10%

£33

11

BBQ equipment

9%

£59

12

Garden games / activities

7%

£43

 

Why we love our green spaces

Brit’s relationship with their outdoor space evolved during lockdown, with almost half of respondents with a garden (49%) enjoying it as a space to relax, or safely meet with friends and family (20%). In comparison with 2019, the research reveals that 62% admitted having spent more time in their garden or outdoor space this year.

Furthermore, Brits have seized the opportunity to express themselves through their outdoor environment, with one in seven (14%) redesigning their garden or outdoor space during lockdown, and 12% sharing pictures of their upgrades on social media.

The joy of gardening has also spread to neighbours, family and friends for some, with 15 % admitting they have received a plant or home-grown fruit and vegetables from someone they know during lockdown.

American Express provides the following top tips for green fingered Brits:

 

  1. Bag a bargain – When purchasing items for the garden, look out for 3 for 2 offers on soil or seeds to store for when you will need them in the future.

 

  1. Get growing – Cultivating your own fruit and vegetables is a highly rewarding and environmentally friendly way to use your garden space. If you are a novice, start with something easy, such as berries or sunflowers.

 

  1. Shop Small – When purchasing garden goods, consider buying from a retailer participating in American Express Shop Small to receive £5 back when you spend £10 (available to select Cardmembers only until 13 September 2020). Full details including the terms and conditions can be found here.


  2. Be mindful – Studies have shown exposure to green spaces has wide-ranging health benefits, so looking for opportunities to spend time outdoors can help you reap the full benefits.

 

  1. Earn points and rewards – If you have been bitten by the gardening bug, remember to put your spend on a cashback or rewards card so you can earn something back on your spending.

 

ENDS

NOTES TO EDITORS:

(1) A nationally representative research study of 2,000 adults (aged 18+) was conducted by Opinium between 7th and 9th July 2020.

 

(2) In a nationally representative survey of 2,000 UK adults, 1348 said they have spent on gardening or outdoor products. 1348/2000 * 52,673,000 (UK adult population) = 35,501,602 or 35.5 million. On average, these individuals have spent £105 on gardening or outdoor products. 35,501,602 * £105 = £3,724,118,050 or £3.7 billion.

 

CONTACTS:

AMERICAN EXPRESS

Liam Johnson         

+44 (0)20 3697 4261

Liam.johnson@fourcommunications.com

 

Cheyenne O’Kane

+44 (0)20 3697 4383

Cheyenne.okane@fourcommunications.com

 

Parmjit Dhillon

+44 (0) 1273-216-674

Parmjit.K.Dhillon@aexp.com

 

 

ABOUT AMERICAN EXPRESS

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.  Learn more at www.americanexpress.com/uk and connect with us on facebook.com/AmericanExpressUK, instagram.com/americanexpressUK, linkedin.com/company/american-express, twitter.com/AmexUK, and youtube.com/AmericanExpressUK.

Key links to products, services and corporate responsibility information: charge and credit cards, business charge cards, travel services, merchant services, corporate cards, and corporate responsibility.

Source: American Express Company

Location: U.K.



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