Menu
United States Change Country
Home  >  All News  >  High street shoppers budget £9.3 billion for post lockdown treats
July 28, 2020

High street shoppers budget £9.3 billion for post lockdown treats

· Brits hungry for much missed restaurant meals and trips to the hairdressers to fix lockdown haircuts

London [UK], July 28, 2020 – Brits are planning to spend an average £195 each on the high street on life-after-lockdown treats – equating to £9.3 billion1 across the UK – according to new research from American Express (NYSE:AXP). Shoppers are hitting their local high street to treat themselves to meals and drinks out, along with some new items for their wardrobe.

The top treats people will be spending their money on are restaurant meals, new clothes, followed by drinks at the pub.

TOP TREATS UK ADULTS WILL BE SHOPPING FOR ON THE HIGH STREET

Brits hitting the high street in search of little luxuries can earn up to £50 in statement credits with the American Express Shop Small offer, which gives eligible Cardmembers a £5 statement credit when they spend £10 or more at participating small businesses. The offer requires enrolment and is valid once per participating small business location, up to 10 times, until 13 September 2020. Full details can be found here.

FOMO (FEAR OF MISSING OUT)

Brits have experienced a case of FOMO during lockdown. Nearly half (49%) of UK adults said they longed to go out for professionally cooked meals and more than a third (36%) admitted to missing trips to the hairdresser and regular hair treatments. Lockdown locks became somewhat infamous during the past few months – with almost one in five (19%) attempting their own haircuts at home.

Other sorely missed activities included drinks at the pub (33%), going to the cinema (24%) and browsing in bookshops (18%).

GETTING READY TO SHOP IN-STORE

As a nation, our love for local has been stoked by the lockdown measures. Half of those who increased their online spending during lockdown plan to spend more on their local high street now that restrictions have eased.

Steph McGovern, journalist and television presenter, is backing the American Express Shop Small campaign. She said: “Lockdown gave us the opportunity to think about how we spend and what we buy. Now is a really good time to take stock of your spending habits and think about how you could spend more wisely by taking advantage of offers, discounts and benefits. And there’s no better way to show some love to our much missed independent retailers by popping into their store and seeing what’s new.”

AMERICAN EXPRESS OFFERS THE FOLLOWING TIPS FOR SHOPPERS LOOKING TO SPEND WISELY WHEN THEY RETURN TO SHOPS

1. Get to know your local shop assistants
Many local and independent shops are run by small teams, maybe even just the owner in some cases. When you get to know them you appreciate their service even more and they are more likely to tell you about new products, sales etc.

2. Grab a bargain
To make your money go further, keep a look out for upcoming summer sales and discounts. Also remember to check for offers such as the American Express Shop Small promotion, where you can earn a £5 statement credit for spending at least £10 at a participating small business. Full details can be found here.

3. Earn points every time you shop
If you are going out shopping, it’s best to put your spend on a Card that earns cashback, rewards or points for your purchases. This means every purchase can count towards something else – a treat for yourself or someone important in your life.

4. Check online, check out at the till
Retailers have become much more inventive during lockdown, finding lots of new ways to communicate with their customers at home. Make sure you check in with the latest offers, and exclusives before you head in store so you know exactly what you want.

END

Notes to Editors

1 Survey respondents are spending an average of £195 each on post lockdown treats. 92% of survey respondents are planning to spend on the high street. There are 52,383,000 million UK adults in the UK according to the ONS. 92% of the population is 48,192,360. £195 x 48,192,360 is £9,367,510,200.

A nationally representative survey of 2005 UK adults (18+) was undertaken by Opinium Research from 3rd July 2020 – 6th July 2020.

CONTACTS:
AMERICAN EXPRESS
Parmjit Dhillon
+44 (0) 1273-216-674
Parmjit.K.Dhillon@aexp.com

ABOUT AMERICAN EXPRESS

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at www.americanexpress.com/uk and connect with us on facebook.com/AmericanExpressUK, instagram.com/americanexpressUK, linkedin.com/company/american-express, twitter.com/AmexUK, and youtube.com/AmericanExpressUK.

Key links to products, services and corporate responsibility information: charge and credit cards, business charge cards, travel services, merchant services, corporate cards, and corporate responsibility.

Source: American Express Company

Location: U.K.

Multimedia Files: