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Southeastern Grocers Upgrades Loyalty Program with Plenti® First grocery partner expected to add more than 700 store locations and millions of members to Plenti, the U.S.’s first loyalty coalition with major brands
NEW YORK, March 15, 2017 -- 

Plenti, the first U.S.-based loyalty coalition with major brands, today announced the addition of the first grocer to its program, Southeastern Grocers LLC, parent company to BI-LO, Fresco y Más, Harveys and Winn-Dixie. Southeastern Grocers will upgrade their loyalty program by launching Plenti throughout all stores as of April 5. The full roll out follows a successful Plenti launch in Harveys Supermarkets late last year. Plenti, a program operated by American Express, offers members numerous ways to earn points and save on the things they already shop for every day, regardless of the payment method used.

Starting today, customers throughout all BI-LO, Fresco y Más and Winn-Dixie locations can now enroll in BI-LO Rewards with Plenti® or Winn-Dixie Rewards with Plenti® (valid at Winn-Dixie and Fresco y Más stores) both in store and online. As of April 5, customers can begin earning and using points for savings  on groceries with Southeastern Grocers, as well as on gas with Exxon™ and Mobil™ stations and at thousands of other online and retail partner locations, including AT&T, Macy’s, Chili’s, Rite Aid and more.

“At Southeastern Grocers, we are always looking for ways to provide better value to our customers. Our new rewards program with Plenti provides our customers the ability to not only gain savings on gas, but on groceries as well. The new program will therefore offer more ways to earn, more ways to save and even greater flexibility for our customers – thanking and rewarding them for their loyalty,” said Chief Marketing Officer Sharry Cramond, Southeastern Grocers.

"We are thrilled to add Southeastern Grocers as our newest Plenti partner. Since launch, we have committed to expanding our program to brands where our members shop frequently, with a focus on the grocery category," said Josh Berwitz, president, U.S. Loyalty, American Express. "With a full rollout of Plenti across all of Southeastern Grocers’ popular stores, our members will now have the ability to earn and use points at hundreds of locations on the items they buy most often.”

 “As a founding Plenti partner, ExxonMobil understands the power of Plenti – it has brought our customers more value and it has helped grow our business,” said Kim Kemper, US loyalty manager for ExxonMobil Fuels, Lubricants & Specialties Marketing Company. “We are proud to be Plenti’s exclusive gas partner and look forward to serving Southeastern Grocers’ customers across the Southeast.”

Notes for the Editor:

Southeastern Grocers + Plenti
Starting April 5, Plenti members can earn one Plenti point for every $2 spent at Southeastern Grocers stores, and will earn even more when they buy products with bonus point tags across the store. One thousand points translates to at least $10 in savings, and Plenti members can earn points faster by activating special promotional offers on and by shopping via the Plenti Online Marketplace.

Using Plenti with Southeastern Grocers:

  • Plenti Members: Existing Plenti members can earn and use points by swiping their Plenti card or entering the associated phone numbers at any BI-LO, Fresco y Más, Winn-Dixie or Harveys Supermarket store.
  • Southeastern Grocers Customers: Southeastern Grocers customers can conveniently register for Plenti and link their current BI-LO Bonus card and Winn-Dixie Rewards card with a new BI-LO Rewards with Plenti® or a Winn-Dixie Rewards with Plenti® card at their local store or online at and

For more information, please visit or

About Plenti
Plenti is a U.S. coalition loyalty program comprised of widely known companies, which include: American Express, AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car, Hulu, Expedia and Chili’s Grill & Bar. Plenti is designed to offer consumers greater choice and savings potential through a multi-category rewards platform. For more information, visit: or connect with Plenti on,, and

About Southeastern Grocers
Southeastern Grocers, LLC, parent company and home of BI-LO, Fresco y Más, Harveys and Winn-Dixie grocery stores, is the fifth largest conventional supermarket in the U.S. The company employs nearly 60,000 associates who serve customers in grocery stores, liquor stores and in-store pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, visit,, and


Melanie Backs
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