Today, American Express is announcing a series of premier culinary events and experiences for Card Members, chefs, restaurateurs, hospitality innovators and more to take part in throughout the FOOD & WINE Classic in Aspen, Colorado. Guests will have access to exceptional tastings, premium experiences, exclusive after-parties, performances and educational panels.
“Dining is a top interest of our Card Members, merchants and partners, which is why we continue to focus on providing culinary experiences, and delivering tools and resources to enable restaurants to thrive,” said Janey Whiteside, senior vice president and general manager of Global Charge Products, Benefits and Services at American Express. “At the FOOD & WINE Classic in Aspen, we are delivering on both fronts through one-of-a-kind experiences, social events and other activities for Platinum Card® and Starwood Preferred Guest Card Members, and also providing strategic business insights for merchants in the restaurant industry at the American Express Restaurant Trade Program.”
American Express Platinum House x Stephanie Izard
American Express is teaming up with renowned chef and Global Dining Collection partner, Stephanie Izard, to host the American Express Platinum House x Stephanie Izard at the FOOD & WINE Classic, which will be open exclusively for Platinum Card Members from Thursday, June 15th through Sunday, June 18th.
“As a Global Dining Collection partner, I am extremely excited to collaborate with American Express on the Platinum House at the FOOD & WINE Classic,” said Izard. “This has given me the opportunity to bring my cooking and style to Aspen and to create the G.O.A.T. - greatest of all time - experience for Platinum Card Members.”
Located at 1011 Ute Avenue in Aspen, Colorado, this four day experience will include tastings and treats from Izard; a pop-up greenhouse from Gotham Greens; beauty services by DryBar and Olive & June; a Balm Dotcom Bar by Glossier; a Platinum gift bag curated by The Select 7; custom Platinum cocktails from Hella Cocktail Co.; wine from Z Alexander Brown; a U.S. Open viewing suite and more*.
To kick-start the morning, SoulCycle will be offering classes for American Express Platinum Card Members in a pop-up studio on the lawn overlooking the Aspen mountains. American Express will also be hosting a special SoulCycle Charity Ride on Saturday, June 17th at 8:30am, open to all FOOD & WINE Classic attendees, with all proceeds being donated to FOOD & WINE’s charitable initiative Grow for Good, which benefits Wholesome Wave. For more information, and to sign up for SoulCycle classes starting Monday, June 12th at 12:00 PM MT, please visit soul-cycle.com/platinumxsoulaspen.
Additionally, the Business Platinum Card will bring their Success Makers Series to the mountains with guided meditation sessions from The Big Quiet each morning.
To gain entry to the Platinum House throughout the day, Card Members must present their Platinum Card at check-in, and may bring up to three guests. An RSVP will be required for special events on Friday and Saturday evening, including:
- June 16th at 7:30 PM: Platinum Card Taste Around with Stephanie Izard (RSVP here: http://bit.ly/2pTHejF)
- June 17th at 10:00 PM: GREATEST OF ALL TIME After-party with Stephanie Izard (RSVP here: http://bit.ly/2q9nC7i)
An Evening Hosted by the Starwood Preferred Guest Credit Card
American Express and Marriott International will also provide Starwood Preferred Guest Credit Card Members an exclusive opportunity to experience The NoMad bar's signature food and beverage. Held at the St. Regis Aspen Resort on Saturday, June 17th, the evening will begin with a spellbinding peformance by Dan White, whose renowned magic show, "The Magician," has captivated audiences at the NoMad Hotel. The performance will be followed by an after-party with music from DJ and electronic violinist Kat V, as well as specialty cocktails and delicious bites from The NoMad bar.
Starwood Preferred Guest Credit Card Members can purchase tickets to the private Card Member magic show and RSVP for the complimentary after-party here: http://www.etix.com/ticket/v/11776.
Additionally, throughout the weekend, The NoMad Food Truck and Starwood Preferred Guest Credit Card from American Express will be positioned outside the St. Regis Aspen Resort serving complimentary milk and honey ice cream from The NoMad Food Truck to all FOOD & WINE Classic attendees. Starwood Preferred Guest Credit Card Members can present their Cards to receive an additional treat - The NoMad’s granola.
28th Annual American Express Restaurant Trade Program
American Express is also providing restaurateurs an exclusive forum to exchange ideas and learn from each other at the American Express Restaurant Trade Program. Now in its 28th year, the American Express Restaurant Trade Program is an exclusive feature of the FOOD & WINE Classic that includes insightful panel discussions with established chefs and restaurant operators as well as rising talent in the culinary world. This year’s trade program takes place Thursday, June 15th to Saturday, June 17th, with panel discussions being held at the Hotel Jerome in downtown Aspen.
“Supporting and enabling growth for the restaurant industry is a constant focus for American Express,” said Gunther Bright, Executive Vice President, Merchant Services – U.S., American Express. “Through our strong relationships with Card Members, partnerships with cutting-edge technology players, marketing expertise and business insights, we help restaurant leaders expand their businesses and reach new customers. The Restaurant Trade Program is another key way that we deliver the resources and knowledge that can help contribute to restaurateurs remaining competitive and thrive.”
According to the recently released 2017 American Express Restaurant Trade Survey, more than half of restaurant owners and managers say their revenue has increased from a year ago. Yet the survey also showed they face an ever-growing list of demands, including efforts to limit operating costs by reducing food waste, the need to meet changing consumer preferences, and navigating the rapidly changing technology landscape. The trade program will address many of these issues head-on. Attendees will hear from Andrew Zimmern, Co-Creator & Co-Producer, Bizarre Foods on Travel Channel; Danny Meyer, CEO, Union Square Hospitality Group; Anya Fernald, Co-founder and CEO, Belcampo; Alon Shaya, Executive Chef and Partner, Domenica, Pizza Domenica, and Shaya; and many more.
For more information on the 2017 American Express Restaurant Trade Program, please visit http://www.foodandwine.com/promo/events/aspen-classic/classic-trade.
About American Express
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*Must be of legal drinking age to consume alcoholic beverages. Please drink responsibly.