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Plenti℠ – First US Coalition Loyalty Program Available Now Earn Lots of Points, at Lots of Different Places, Starting with AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu
NEW YORK,  May 4, 2015 -- 

Plenti, the first U.S.-based loyalty coalition, today announced that the program is now available to consumers online at and at thousands of partner retail locations including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti, a program operated by American Express, offers members numerous ways to earn points and save on the things they already shop for every day, regardless of the payment method used.

Signing up for Plenti is free and there is no limit to the number of points a member can earn. And unlike most everyday spend rewards programs, where users only have a brief window of time to use the reward before it expires, Plenti gives members at least two years to use their points1.

How to Sign Up
To sign up for Plenti, consumers can visit participating partner locations, or download the Plenti mobile app, which is available at both the Apple App Store and Google Play. Consumers who start to sign up at partner stores must finish signing up online to ensure they can receive relevant offers and use points at checkout after earning a minimum of 200 points. Plenti members can also track points easily on their receipts at checkout, or the Plenti mobile app. 

Plenti of Savings
Plenti members can use any form of payment that the partner accepts at checkout – cash, credit, debit or prepaid. This means that if they have a card product with other rewards benefits, they’ll earn those rewards in addition to the points collected through Plenti. 

Plenti members who use the featured welcome offers could earn at least 10,000 Plenti points, which is equal to at least $100 in savings. Welcome offers include2:

  • Earn 5,000 Plenti points after signing up for a new line of AT&T wireless service on a postpaid smartphone or other eligible phone3.
  • Earn 200 points after buying at least 10 gallons of fuel in a single visit at a participating Exxon- or Mobil-branded service station.
  • Earn 1,000 points on a $100 purchase of sunglasses at Macy's or macys.com4.
  • Earn 1 point for every $3 paid of eligible auto and property insurance premiums from Nationwide5.
  • Earn 1,000 points after spending $50 on eligible purchases in a single transaction at Rite Aid or

For full details on how to take advantage of Plenti across all partners, visit:

Household Offers
Plenti members will also be able to earn points on grocery, health and personal items by linking their eligible supermarket store loyalty cards to Plenti. Once Plenti members have linked a store card, they can browse and activate promotional offers that can be redeemed at over 13,000 supermarket and Rite Aid locations, representing more than 75 retail chains. To search by zip code to find participating stores, visit:

Plenti Online Marketplace
The Plenti Online Marketplace is another website destination for Plenti customers looking to boost points at hundreds of online retailers. To access the Online Marketplace, Plenti members must be logged into their Plenti account. Once logged in, customers can browse and select the online store where they would like to shop and they will be directed to that retailer's website where they can earn Plenti points for their eligible purchase.

American Express Co-brand Credit Card
American Express and Plenti today announced a new no-annual-fee credit card where Card Members can earn one Plenti point for every eligible dollar spent on the card, in addition to the Plenti points earned from the Plenti rewards program. For more information, click here.

American Express Membership Rewards Point Transfer
Plenti will also become the newest partner to the Membership Rewards points transfer program from American Express. Card Members enrolled in the Membership Rewards program can now transfer Membership Rewards points into Plenti points in increments of 500 points, which will equal 400 Plenti points. For more information, click here.

About Plenti
Plenti is a U.S. coalition loyalty program comprised of widely known companies, which include: American Express, AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti is designed to offer consumers greater choice and savings potential through a multi-category rewards platform. For more information, visit: or connect with Plenti on,, and

Plenti is run by US Loyalty, a division of American Express. In 2011, American Express acquired Loyalty Partner. The company operates three subsidiaries including Payback, which manages leading coalition loyalty programs in Germany, Italy, Poland, India and Mexico. For more information, visit:

1Internal USL analysis of competing loyalty programs (2015)

2 Terms and conditions apply, see for details

3 Must link your MyAT&T account & Plenti account to earn points and sign up for paperless billing. See for details.

4 Some brand exclusions apply. Please note: members with the Plenti Credit Card from Amex who are shopping online at won’t be able to earn points from purchases or offers on until 5/6/2015.

5 Availability, terms, and limits vary by state and product. Points may not be used toward Nationwide products. See for details.



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