American Express announced today that Cherrytree/ Interscope recording artist Ellie Goulding and actress, Scarlett Johansson have been selected as the next pairing in its popular live stream music series, ‘American Express Unstaged,’ in partnership with Vevo and YouTube.
Goulding’s November 11th concert from New York’s Hammerstein Ballroom at 8:00 PM EST will be directed by Johansson and live streamed at AmexUNSTAGED.com and via the Amex Unstaged app. The performance is set to take place just days after the release of Ellie Goulding’s new album “Delirium” with the Unstaged performance being her first full live show featuring tracks off her new album.
“I am so excited for my upcoming ‘American Express Unstaged’ performance and to know I’ll have Scarlett Johansson directing the live stream is really cool” said Goulding. “I wanted to go into this album making everything bigger and better and from the looks of this collaboration we are achieving both of those goals. I can’t wait to perform my new album for the fans that will be at the show in New York City as well as for all my other fans around the world that will have a chance to catch the livestream online.”
Ellie Goulding’s third album, Delirium is the follow-up to 2012’s Halcyon, which cemented Goulding’s status as a global artist. The British singer and songwriter has sold over six million albums and 20 million singles worldwide and has scored six consecutive platinum singles “Lights,” “Anything Could Happen,” “I Need Your Love,” “Burn,” “Outside” and “Love Me Like You Do” (which went to No. 1 on the iTunes chart in over 70 countries and broke the record for most streamed song in one week on Spotify). Goulding has racked up over one billion plays on both YouTube and Spotify and has performed at the world’s biggest festivals, including Coachella, Bonnaroo, Lollapalooza, Glastonbury, and Outside Lands. In addition, she has also collaborated with top producers such as Calvin Harris, Skrillex, Zedd, Diplo, and Max Martin (on “Love Me Like You Do” and her most recent single “On My Mind”). The lead single from Delirium, “On My Mind” was released to rave reviews.
"I’m excited to be directing this live music event for American Express with Ellie Goulding” said Johansson. "Ellie is a true artist and an inspiring woman; her creativity and healthy ambition are only matched by her humor and humility. It is my pleasure to bring fans an opportunity to connect with Ellie’s live performance in a way they’ve never experienced,” elaborates Johansson.
Scarlett Johansson (“The Avengers,” “Match Point”) won a BAFTA for her role in “Lost in Translation” and a Tony Award® for the Arthur Miller play “A View from a Bridge.” She’s also recorded two albums of her own. Johansson will reprise her role as Black Widow in Captain America: Civil War. The film is set for a May 2016 release. American Express enlisted Johansson on the project to lend her expertise to the production and help create an engaging experience for fans in attendance and as well as those viewing the live performance online around the world.
“American Express works tirelessly to provide experiences that go above entertainment and by providing truly interactive and immersive moments in time for our Card Members and all music fans,” said Walter Frye, vice president, sponsorships and branded entertainment, American Express. “For this edition of ‘American Express Unstaged,’ we are extremely pleased to have someone like Ellie Goulding and Scarlett Johansson join the list of amazing artists and directors that are a part of our program and provide our Card Members a unique experience to enjoy.”
American Express, in partnership with Vevo and YouTube, will provide Ellie Goulding fans and music enthusiasts worldwide with several pre-show and in-concert digital features, experiences and one-of-a-kind content that further enhance the “American Express Unstaged” experience:
- American Express Unstaged App: Fans will be able to access an exclusive livestream experience only through the new Amex UNSTAGED app that will include exclusive pre-show and post-show experiences, behind the scenes photos, little known trivia and more, all synced to the live performance.
- Digital Content: On November 4th, fans can visit AmexUNSTAGED.com and the Amex Unstaged app to enjoy a video featuring Ellie Goulding sharing her story, journey and inspiration behind her music.
- Choose Your Cam: Fans watching the concert online can control their viewing experience throughout the live show by switching between the main stream and alternate in-venue vantage points.
- Online Rebroadcast: Immediately following the live performance, fans will be able to enjoy a 24 Hour rebroadcast on AmexUNSTAGED.com and the Amex UNSTAGED app. The full concert will be available on demand at AmexUNSTAGED.com and the Amex UNSTAGED app for 48 hours beginning on Thursday, November 12th. Clips of the performance will also be available at AmexUNSTAGED.com, the Amex Unstaged app and Vevo.com beginning on Friday, November 13.
- Radio and Digital Rebroadcast: In addition to the web rebroadcast, American Express is partnering with iHeartMedia to promote the event nationally across its on-air, digital and social platforms. iHeartMedia will also air a 30 minute rebroadcast of Unstaged on Nov. 12 at 8 p.m. local time across its CHR stations nationwide and on iHeartRadio, the all-in-one digital music and streaming service.
In addition to amexunstaged.com and the Amex Unstaged app, fans can watch the live event on YouTube.com/americanexpress, Vevo’s free apps for iOS, Xbox and Apple TV, and on Amex NOW, the brand’s always-on television channel through select service providers and connected TV applications. This innovative digital stream, brought to life globally by online music leaders Vevo and YouTube, will build on previous ‘American Express ’Unstaged’ performances from musical and director duos such as Disclosure and James Corden, Dead & Co. and Brett Ratner, Tim McGraw and Bennett Miller, Pharrell Williams and Spike Lee, Kings of Leon and Fred Armisen, Vampire Weekend and Steve Buscemi, The Killers and Werner Herzog, Usher and Hamish Hamilton, and many more.
Leading up to the November 11th performance, fans will be able to receive insider updates about the concert by connecting with American Express at AmexUNSTAGED.com, downloading the Amex Unstaged app on Android or iOS, Twitter.com/AmericanExpress or Facebook.com/AmericanExpress. American Express® Card Members can access information about and tickets for upcoming Card Member-exclusive music experiences at americanexpress.com/entertainment.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
Key links to products and services: charge and credit cards, business credit cards, Plenti rewards program, travel services, gift cards, prepaid cards, merchant services, corporate card and business travel.
Vevo is the world’s leading all-premium music video and entertainment platform with over 12 billion monthly views globally. Vevo brings a library of 150,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.