American Express announced today that international recording artists Disclosure and actor, writer and television host James Corden have been selected as the next pairing in its popular live stream music series “American Express Unstaged,” in partnership with Vevo and YouTube. Disclosure’s September 29 concert from Los Angeles Sports Arena at 9:00 PM PT will be executive produced by Corden and will be live streamed at amexunstaged.com and via the Unstaged app. The performance is set to take place just days after the release of Disclosure’s sophomore album “Caracal” with the Unstaged performance being their first full live show featuring tracks off their new album.
“We are so excited to be working with James Corden on this project,” said Howard and Guy Lawrence from Disclosure. “He’s so funny and creative and we can’t wait to see what he brings to the table for our ‘American Express Unstaged’ show. It’s so impressive to see how he’s made the transition to the entertainment industry in America; he’s doing an amazing job.”
James Corden (“The Late Late Show,” “Into the Woods,” “One Man, Two Guvnors,” “Gavin & Stacey”) is a triple threat starring on stage, film, and television. He’s known around the world as a Tony Award®-winning performer on Broadway, a BAFTA-winning star of a UK television series, a feature film actor, and an acclaimed host, writer, and producer in several genres of television. Since Corden took over as host of the hit CBS staple “THE LATE LATE SHOW” on March 23, 2015, the show has generated numerous buzzworthy viral videos (23 of which boast more than 1 million online views), reached series highs in viewers and earned a Critics’ Choice Awards nomination. American Express enlisted Corden on the project to lend his theatrical expertise to the production and help create an engaging experience for fans in attendance and as well as those viewing the live performance online.
"I’m excited to work with American Express and Disclosure to produce my first live music event,” said Corden. "Howard and Guy are extremely talented individuals who have taken the world by storm with their music, and I am privileged to be able to create a memorable experience for their fans all over the world.”
“At American Express, we are constantly raising the bar on immersive and interactive entertainment experiences for our Card Members and all music fans,” said Walter Frye, vice president, sponsorships and branded entertainment, American Express. “For this installment of ‘American Express Unstaged,’ we are excited to give fans at home the opportunity to be a part of the show through the Unstaged app, in which they will be able to create their own versions of the Disclosure Face and select images will be featured during the show.”
American Express, in partnership with Vevo and YouTube, will provide Disclosure fans and music enthusiasts worldwide with several pre-show and in-concert digital features, experiences and one-of-a-kind content that further enhance the “American Express Unstaged” experience:
- American Express Unstaged App: On September 17, American Express will reveal the latest update to its Unstaged mobile app which will include new features that allow fans to create their own version of the Disclosure Face (the outline placed over the duo’s faces on their album covers and press photos) and access an enhanced live stream experience with the app. In the app, fans will be able to customize and submit their own Disclosure Face, which may be featured on stage during the live show, and also view the gallery of fans’ submissions from around the world. For the first time ever, fans will be able to access an exclusive livestream experience only through the Unstaged app that will include exclusive pre-show and post-show experiences, behind the scenes photos, little known trivia and more, all synced to the live performance.
- Exclusive Digital Content: Leading up to the September 29 performance, fans can visit amexunstaged.com and the Unstaged app to enjoy a series of videos featuring Disclosure telling their stories, journey and inspiration behind their music.
- Choose Your Cam: Fans watching the concert online can control their viewing experience throughout the live show by switching between the main stream and alternate in-venue vantage points, including the “Disclose Your Face” Cam featuring fans submissions all set to the soundtrack of the live show.
- Rebroadcast: Immediately following the live performance, fans will be able to enjoy a rebroadcast on amexunstaged.com and the Unstaged app. The full concert will be available on demand on amexunstaged.com and the Unstaged app for 48 hours beginning at 11:00PM PT on Wednesday, September 30. Clips of the performance will also be available at amexunstaged.com, the Unstaged app and Vevo.com beginning at 11 P.M. PT on Friday, October 2.
In addition to amexunstaged.com and the Unstaged app, fans can watch the live event on YouTube’s mobile app, Vevo’s free apps for iOS, Xbox and Apple TV, and on Amex NOW, the brand’s always-on television channel through select service provider and connected TV applications. This innovative digital stream, brought to life globally by online music leaders Vevo and YouTube, will build on previous “American Express Unstaged” performances from musical and director duos such as Tim McGraw and Bennett Miller, Pharrell Williams and Spike Lee, Kings of Leon and Fred Armisen, Vampire Weekend and Steve Buscemi, The Killers and Werner Herzog, Usher and Hamish Hamilton and Kenny Chesney and Jonathan Demme, and many more.
Leading up to the September 29 performance, fans will be able to receive insider updates about the concert by connecting with American Express at amexunstaged.com, downloading the app on Android or iOS, Twitter.com/AmericanExpress or Facebook.com/AmericanExpress. American Express® Card Members can access information about and tickets for upcoming Card Member-exclusive music experiences at americanexpress.com/entertainment.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
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About VevoVevo is the world’s leading all-premium music video and entertainment platform with nearly seven billion monthly views globally. Vevo brings a library of 100,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.