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American Express Serve® Expands Largest Free Cash Reload Network(1) in U.S.Eligible Account holders2 can now add cash for free at thousands of Dollar General, Rite Aid stores
NEW YORK,  December 1, 2015 -- 

American Express Serve has joined forces with Dollar General and Rite Aid to expand its Free Cash Reload network, allowing eligible Account holders2 to add cash to their cards for free at thousands of additional locations around the country. With this move, American Express continues to have the largest Free Cash Reload network in the United States1, now with over 45,000 Dollar General®, CVS/pharmacy, Family Dollar®, Rite Aid, Walmart®, and participating 7‑ELEVEN® locations.

“We are thrilled to add Dollar General and Rite Aid to our Free Cash Reload network, giving Account holders even more places to add cash at convenient locations in their communities,” said Stefan Happ, Chief Commercial Officer, Enterprise Growth, American Express. “We know our Account holders frequently add cash to their Accounts in order to pay bills and shop online, and we’re pleased to give them easier access to more free cash loading locations where they’re already shopping for everyday items.”

“We are dedicated to serving our customers with everyday low prices and convenience,” said Jim Thorpe, Dollar General’s executive vice president and chief merchandising officer. “Providing the American Express Free Cash Reload service at our more than 12,000 locations across America provides our shoppers with additional financial flexibility which can help them save time and save money at Dollar General.”

After an Account holder adds cash to an eligible American Express Serve Account at the register, the money is available to use immediately in store or online wherever American Express® Cards are accepted. Account holders can also use these funds to pay bills, transfer money to friends who have Serve Accounts or put funds aside in a linked Reserve for future purchases.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on,,, and

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About Dollar General Corporation
Dollar General Corporation (NYSE: DG) has been delivering value to shoppers for over 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, clothing for the family, housewares and seasonal items at low everyday prices in convenient neighborhood locations. Dollar General operates 12,396 stores in 43 states as of October 30, 2015. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. For more information on Dollar General, please visit

1 Based on a 2014 Aite Group study commissioned by American Express, as compared to the top eight prepaid card companies based on share volume at the time of the study.

2 Serve Free Cash Reload Account holders, as well as Serve Account holders who activated and registered their Serve Account before August 5, 2015, have access to the Free Cash Reload network.


Kimberly Litt212.640.0453Kimberly.B.Litt@aexp.comFelicia

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