American Express announced today a yearlong relationship with fashion designer Diane von Furstenberg to celebrate the 40th anniversary of her iconic wrap dress. The collaboration is designed to deliver exclusive experiences and memorable moments for American Express Card Members and fashion fans across the country from two industry forces dedicated to providing fashion consumers with digital innovation and unique shopping opportunities.
The companies kick off their relationship at New York Fashion Week on Sunday, February 9th at 5PM EST when American Express UNSTAGED Fashion with DVF brings fans the digital front row view of von Furstenberg's Fall 2014 collection, live streamed on AmexUnstaged.com and DVF.com. Combining fashion and music, the exclusive event is set to a live musical performance by St. Vincent, who will debut songs from her highly-anticipated new self-titled album, due out on February 25th on Loma Vista. American Express UNSTAGED was launched in partnership with Vevo, the world's leading all-premium music video and entertainment platform, and YouTube in 2010, creating digital live streamed experiences that blur the lines between in person and at home.
"American Express and Diane von Furstenberg have a long history of collaboration and mutual admiration,” said John Hayes, chief marketing officer, American Express. "We are thrilled to partner, once again, to celebrate the journey of Diane's iconic wrap dress. Diane is a true visionary, and we could not think of a better way to begin this relationship than by welcoming her into our American Express UNSTAGED family and sharing her designs with fans everywhere."
"I am so excited to work with American Express and St. Vincent to create a wonderful experience for fashion and music lovers alike," said Diane von Furstenberg. "It is a truly special way to celebrate the dress that started it all!"
Fans tuning in to see American Express UNSTAGED Fashion with DVF will have access to several pre-show, in-show and post-show digital features that blur the line between the at-home and front row experience. During the live stream on February 9th, fashion fans will have the opportunity to unlock an exclusive digital experience by tweeting with the hashtag #AmexUNSTAGED, a special performance by St. Vincent taking place following von Furstenberg's Fall 2014 industry show in the Card Member Space at the American Express UNSTAGED Fashion with DVF event. Following the live performance, the full-length UNSTAGED event will be rebroadcast on AmexUnstaged.com for 24-hours and select songs from St. Vincent's performance will also appear on AmexUnstaged.com and her Vevo page, http://www.vevo.com/artist/st-vincent.
The ongoing collaboration between American Express and DVF will continue throughout 2014, offering Card Members and Diane von Furstenberg customers exclusive fashion events.
Tickets for American Express UNSTAGED Fashion with DVF are available for Card Members at http://event.etix.com/ticket/online/frontDoor.jsp?performance_id=1795974
About "American Express UNSTAGED"
"American Express UNSTAGED," launched in the summer of 2010 in partnership with Vevo and YouTube. Bringing the in-concert and at-home viewing experiences to new heights, "American Express UNSTAGED" showcases some of the music industry's most breakthrough artists playing at landmark venues across the world, using digital and social media to connect the online audience to the live shows in unexpected ways.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
About Diane von Furstenberg
A global luxury lifestyle brand and one of the premier names in American fashion, Diane von Furstenberg was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has expanded to a full collection of ready-to-wear and accessories including handbags, shoes, small leather goods, scarves, and fine jewelry. The company also offers luggage, eyewear, and home furnishings. In 2012, its Founder and Co-Chairman, Diane von Furstenberg, was named the most powerful woman in fashion by Forbes Magazine. Headquartered in New York City, DVF now boasts a global distribution network in over 55 countries and 1500 points of sale including 101 DVF owned and partnered stores throughout North and South America, Europe, the Middle East and Asia Pacific. DVF can be found online at http://www.dvf.com.
About St. Vincent
St. Vincent is the moniker of the highly respected guitar player, singer, and songwriter Annie Clark, described by NPR Music as "an artist who continues to redefine what it means to rock an electric guitar." Her upcoming fourth solo album, the self-titled St. Vincent, showcases Clark at her most assured and gripping, as she meshes distorted, aggressive guitars and bold vocal and synthesizer arrangements on top of a relentless rhythm section.
The album follows her last solo release, 2011's Strange Mercy, which was called "one of the year's best" by the New York Times and "something to behold" by Pitchfork, and her 2012 collaboration with David Byrne, Love This Giant, another critical smash that was dubbed "marvelous" by the New Yorker. In 2013 she was the recipient of the Smithsonian Institute's American Ingenuity Award in the Performing Arts.