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American Express Hits Ace for Fans of the 2014 U.S. Open at Pinehurst with Customized On-Course Experiences and Digital Access to the Championship
NEW YORK,  June 5, 2014 -- 

Whether golf fans are on the course in Pinehurst, NC or watching America's premier golf Championship from home, American Express is delivering access to the 2014 U.S. Open Championship with interactive live stream viewing at home and cutting-edge on-course offerings  aimed at driving excitement for the game they love.

"The U.S. Open Championship is one of golf's most anticipated event for the players, our Card Members and golf fans around the world," said Deborah Curtis, vice president of sports and entertainment marketing at American Express. "This year we are taking service to the next level at the U.S. Open with a completely digitally connected experience-- providing fans access to a wealth of new and exciting live experiences and insider knowledge to support their passion for this great game."

Customizing the Fans' Experience On-Course at Pinehurst Resort
Located in Putter Boy Plaza, the American Express® Championship Experience provides even more ways for golf fans to get involved with the action of the U.S. Open, improve their own golf game and enjoy a truly customized experience upon registration, including:

  • Professional-Grade Swing Analysis with one of the latest and most advanced analytical golf swing equipment, TrackMan®. It's used by golf professionals to better understand their club speed, attack angle, spin rate and ball flight. Fans can receive this precise data around their swing that can be translated into actionable knowledge to improve their game.
  • Golf fitness assessments with personalized techniques from professional golf trainer Sean Cochran.
  • U.S. Open Photo Op gives fans on the course a chance to capture and share their U.S. Open Championship experience with a photo of themselves in front of a customized Pinehurst background at several locations around the course including the Championship Experience, which they can then share socially via their networks.
  • MyOpen Pass is a digitally connected experience that allows fans to track their progress in the fan experience using RFID technology and provides them with a round-up email upon exiting the experience that will include additional fitness tips from Sean Cochran, a breakdown of their swing analysis lesson and their "U.S. Open Photo Op" picture, which they can then share across their own social channels.
  • The Play 9 Desk provides fans with information on the Play 9 initiative supported by American Express and the USGA, including a list of courses near them that welcome 9-hole play.
  • Complimentary American Express CourseCast Radio earpieces featuring the ESPN Radio broadcast allowing fans anywhere on the course to stay up-to-date with key moments of play at other holes. Radios are available while supplies last, and terms and limitations may apply.

American Express is once again creating premium access for Card Members at an exclusive hospitality chalet located just off the 15th Green and 16th tee offering, prime views, complimentary food and beverage* options and a comfortable place to relax, cool down and watch the Championship.

World Class Customer Service Soars at U.S. Open
American Express Customer Care Professionals will be onsite at the Championship Experience and hospitality chalet delivering their special brand of Relationship Care® servicing to its customers and all attendees. Having knowledgeable Customer Care Professionals onsite to answer Card Services and event-related questions helps ensure fans are taking full advantage of on-course benefits. As service is the cornerstone of the American Express brand, the event's in-person servicing is another way the company helps take care of its Card Members.

Fans At Home Get Closer to the Action with U.S. Open Live Stream
American Express has partnered to join the USGA for the third year to present the official online live stream of the U.S. Open Championship providing continuous daily coverage (Thursday through Sunday) on The stream is available across desktop, tablet and mobile devices and is also available within the U.S. Open mobile and tablet apps providing fans with exclusive USGA insider analysis, on-course perspectives and interactive benefits wherever they are, such as:

  • Fans can join the conversation via #AmexGolf to get insider information as the USGA social team follows marquis foursomes and shares exclusive photos of players shot angles, special insights and more. 
  • Chatting Live with USGA experts who will be answering questions tagged with #AmexGolf and weighing in on a variety of topics throughout game play.
  • Online polling within the live streaming video player will give fans an opportunity to tweet to answer questions on in-the-moment golf coverage.

In addition to the 2014 programming, American Express is currently offering early access to purchase tickets for the 2015 U.S. Open at Chambers Bay. Card Members can visit for more information on how to purchase tickets before the general public until June 8th.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.  Learn more at and connect with us on,,,, and

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.

About USGA
The USGA conducts the U.S. Open, U.S. Women's Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches, attracting players and fans from more than 160 countries. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, equipment standards and World Amateur Golf Rankings. The USGA's reach is global with a working jurisdiction in the United States, its territories and Mexico, serving more than 25 million golfers and actively engaging 150 golf associations.

The USGA is one of the world's foremost authorities on research, development and support of sustainable golf course management practices. It serves as a primary steward for the game's history and invests in the development of the game through the delivery of its services and its ongoing "For the Good of the Game" grants program. Additionally, the USGA's Course Rating and Handicap systems are used on six continents in more than 50 countries.

For more information about the USGA, visit

*Must be 21 years of age or older to consume alcohol. Please drink responsibly. 



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