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American Express Named One of the World’s Most Admired Companies by Fortune MagazineRecognized As Most Admired in Consumer Credit Card and Services Industry
NEW YORK,  February 28, 2013 -- 

American Express is among the top 15 most admired companies in the world, according to a study released today by FORTUNE magazine. The ranking is widely considered the definitive report card on corporate reputation.

American Express ranked #13 on FORTUNE's Top 50 "World's Most Admired Companies" list and was recognized as the Most Admired in its industry, Consumer Credit Card and Related Services.

FORTUNE's Most Admired list is determined by surveys and interviews with 3,800 executives, directors and analysts across every industry. The survey measures nine attributes related to financial performance and brand reputation.

The 2013 list currently appears online at and will be in FORTUNE magazine's print edition available on newsstands March 4.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and help build business success.  Learn more at and connect with us on,,,, and

Key links to products and services:  charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.

About The Most Admired List
The FORTUNE/Hay Group report compiled its data from approximately 1,400 companies: the Fortune 1,000 (the 1,000 largest U.S. companies ranked by revenue) and non-U.S. companies in Fortune's Global 500 database with revenue of $10 billion or more. Hay then selected the 15 largest for each international industry and the 10 largest for each U.S. industry, surveying a total of 687 companies from 30 countries. To create the 57 industry lists, Hay asked executives, directors, and analysts to rate companies in their industry on nine criteria, from investment value to social responsibility. A company’s score must rank in the top half of its industry survey to be listed.

To arrive at the top 50 Most Admired Companies overall, the Hay Group asked 3,800 respondents to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year's survey, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.

Hay Group, which has conducted the research for the World's Most Admired Companies list since 1997 and for America's Most Admired Companies since 2001, is a global management consulting firm. For information about Hay Group's services, go to