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American Express and Twitter Announce the Newest Installment of Social Media Show + TellTwitter Small Business Expert Shares "Tips for Engaging Consumers in 140 Characters" on the American Express LinkedIn User Group, Business Knowledge Share
NEW YORK,  July 31, 2012 -- 

American Express today launched the newest installment of its "Social Media Show + Tell" series, adding tutorial videos explaining how small businesses can leverage Twitter to extend their brand influence. Powered by American Express, the enhanced LinkedIn® user group for small business professionals, Business Knowledge Share, features Melissa Barnes, Head of Agency and Brand Advocacy at Twitter, who demystifies how Twitter can be a strong and powerful tool when it comes to reaching and building relationships with current and potential customers. The videos offer a step-by-step tutorial for group members that include insight into the value of increasing followers, the purpose of hashtags and how to successfully share a message in 140 characters or less.

"Twitter continues to be an important tool for businesses that communicate with consumers through social media," said Ed Jay, Senior Vice President of U.S. Small Merchants at American Express. "It is important for Business Knowledge Share group members to learn how the platform can enhance their businesses. Through Social Media Show + Tell, Business Knowledge Share encourages small business owners to be innovative in their business strategy and empowers them to confidently embrace social media."

The Social Media Show + Tell video series strives to provide simple and easy commentary from leading experts behind each of the social platforms. The Twitter video includes how to tweet, retweet, connect with your audience and maximize your presence. Group members also have the opportunity to ask the expert questions directly and collaborate with fellow group members for ideas and additional insight on how to best utilize Twitter for their business.

Membership in the Business Knowledge Share LinkedIn® user group stands at over 5,700 members, and has more than doubled since the launch of the Show + Tell video series earlier this year. Group members include small business owners, entrepreneurs and social media experts. The group offers members practical advice and tips about how to grow their businesses, while providing a community of like-minded peers to exchange news, ideas and support.

Calling All Small-Business Professionals
Social Media Show + Tell on Business Knowledge Share is open to all small-business professionals regardless of their affiliation with American Express. To join the Business Knowledge Share community, prospective members must first join LinkedIn® and then request membership for the group at:

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe that welcome American Express-branded Cards. Learn more at and connect with us on, and



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