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American Express Brings NBA Fans a Winning Lineup of Events and Digital Offers at NBA All-Star 2012
NEW YORK,  February 24, 2012 -- 

American Express will make it easy for its Cardmembers and all fans in Orlando for NBA All-Star 2012 to get closer to the action of one of the most sought-after events in sports. From live viewing parties for fans to special foursquare offers on NBA merchandise and access to private events with former NBA players and NBA legends for Cardmembers, American Express will connect with its Cardmembers, merchant partners and all NBA fans to create unforgettable moments during NBA All-Star.

"American Express' partnership with the NBA is about creating unique benefits and enhanced experiences for our Cardmembers and all fans, all season long," said Alexander Chang, Vice President of Global Sponsorships and Access for American Express. "Our exciting events and offers at NBA All-Star 2012 in Orlando will help bring those fans closer to the action and the game they love."

American Express Viewing Parties and Cardmember Lounge at Universal CityWalk at Universal Orlando Resort
Throughout the weekend, American Express will host NBA fans at Universal Orlando CityWalk® for the American Express NBA All-Star Viewing Parties.

Fans can catch all the action of NBA All-Star Saturday Night presented by State Farm and the 61st NBA All-Star Game, as well as appearances by NBA Legends and former NBA players. The events are open to the public, and Cardmembers will have preferred seating and complimentary concessions available to them there.

NBA City at Universal CityWalk restaurant will also serve as a Cardmember-only lounge on Saturday and Sunday evenings. Cardmembers in Orlando, once they show their Card, can enjoy reserved seating, special appearances by NBA Legends and former players, as well as complimentary food & beverages and special merchandise offers.

foursquare Offers
American Express® Cardmembers who check in with foursquare at any NBA Store location at NBA All-Star Jam Session, the Amway Center and NBA All-Star partner hotels with retail kiosks can unlock an exclusive offer from American Express: $10 statement credit when they spend $30 or more on their American Express Card at participating merchants. The offer is available from Wednesday, February 22 – Monday, February 27 To participate, sync any eligible American Express Card at

American Express Cardmembers who check-in on foursquare at any restaurant along Universal Orlando CityWalk on Saturday or Sunday can also take advantage of an offer for a $10 statement credit when they spend $50 or more on their Card.

Access to the NBA All-Season Long
American Express joined the NBA in a comprehensive, multiyear partnership in December 2010, providing Cardmembers with exclusive experiences and access to regular-season games and premier NBA events such as NBA All-Star and the NBA Draft. In the weeks leading into the All-Star celebration, Cardmembers were given an exclusive window to be the first fans to purchase tickets to NBA All-Star Practice, Sprint All-Star Celebrity Game, BBVA Rising Stars Challenge and NBA All-Star Jam Session. For additional information on exceptional access to upcoming events in sports, theater, music and more, visit

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on,,,, and

About NBA All-Star 2012
NBA All-Star 2012 in Orlando will bring together some of the most talented and passionate players in the league's history for a global celebration of the game. The 61st NBA All-Star Game, which will take place on Sunday, Feb. 26 at Amway Center, will reach fans in 215 countries and territories in 44 languages. TNT will televise the All-Star Game for a 10th consecutive year, marking Turner Sports' 27th year of All-Star coverage in prime time. NBA All-Star Saturday Night presented by State Farm will feature the Haier Shooting Stars, Taco Bell Skills Challenge, Foot Locker Three-Point Contest, and Sprite Slam Dunk. Other events at NBA All-Star 2012 will include the BBVA Rising Stars Challenge, NBA Development League All-Star Game presented by 26 Seconds, Sprint NBA All-Star Celebrity Game, and NBA All-Star Jam Session. Orlando also hosted NBA All-Star in 1992.



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