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American Express Tailors a Collection of Customized Experiences for Cardmembers During Mercedes-Benz Fashion WeekRachel Zoe to headline the American Express® Cardmember-Only Fashion Show
NEW YORK,  August 30, 2012 -- 

Today, American Express announced a line-up of fashion experiences exclusively for its style-savvy Cardmembers to gain insider Mercedes-Benz Fashion Week access to the American Express Skybox at Lincoln Center, MADE at MILK Studios and this season’s Cardmember-Only Show with Rachel Zoe. As a proud partner and supporter of the industry, American Express is committed to help support and drive business while creating unique access and unforgettable experiences for Cardmembers.

“At American Express, we want to become an indispensable and trusted partner within the fashion industry, for consumers, merchants and designers,” said Deborah Curtis, vice president, Entertainment Marketing & Sponsorships, American Express. “We know how much our Cardmembers love fashion and we are constantly looking at ways to serve this passion by connecting them to inspirational fashion moments and creating unforgettable experiences.”

Rachel Zoe: Cardmember-Only Fashion Show
American Express is proud to present a Spring 2013 runway show featuring an influential force in fashion, Rachel Zoe, exclusively for American Express Cardmembers on Thursday, September 13th at 6:30PM at Lincoln Center. Zoe expanded her fashion empire in 2011, with the launch of her fashion line and is now a constant fixture at retailers across the country. A recent inductee into the Council of Fashion Designers of America, Zoe will present her first runway show at Mercedes-Benz Fashion Week.

"I am so honored by the opportunity to work with such an established global brand and to provide the American Express Cardmembers with an exclusive fashion show of my Spring 2013 collection - it's going to be an incredibly fun and fashionable evening” says Rachel Zoe.

The memorable evening, featuring pre-show cocktails, conversation with Zoe and the unveiling of a new season of designs will provide an unforgettable night of fashion. Tickets are available at www.AmericanExpress.com/entertainment.

Garance Doré Style: American Express’s Instagram Towers
This season, American Express will bring some of the best in fashion imagery and inspiration to the lobby at Mercedes-Benz Fashion Week through the lens of fashion photographer, illustrator and author Garance Doré. American Express will feature street-style photography from Dore in a stunning lobby display at Mercedes-Benz Fashion Week, along with curated images from fashion enthusiasts around the country submitted via Instagram using #AmexFashion.*


Insider Access to Mercedes-Benz Fashion Week: The American Express Skybox
Celebrating its eleventh season as a sponsor of Mercedes-Benz Fashion Week, American Express will return to Lincoln Center with the exclusive American Express Skybox, where Cardmembers can experience the week’s most exciting shows in a premium Cardmember Lounge perched high above the runways. Hosted by former Vogue Associate Publisher Lottie Oakley, Cardmembers will enjoy intimate moments with fashion’s elite as they gain industry insights from leaders in the space.

Supporting Emerging Designers at MADE
American Express is committed to supporting emerging designers through its partnership with MADE. Cardmembers will once again get an intimate look into the artistic process through designer meet-and-greets and beauty styling sessions, as well as MADE’s lineup of young designers including Peter Som, Jeremy Scott, Creatures of the Wind and more.

Council of Fashion Designers of America (CFDA)
American Express is proud of its continued support of emerging designers with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA).

To learn more about American Express’ special access to the world of fashion and other exciting entertainment offers, follow @AmericanExpress on Twitter or American Express on Instagram. Cardmembers can visit americanexpress.com/entertainment to purchase tickets to the Skybox, MADE and this season’s coveted Cardmember-Only Show presenting the Rachel Zoe Spring 2013 Collection

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card

About Mercedes-Benz Fashion Week
Mercedes-Benz Fashion Week is the premier fashion event in North America and at the forefront of fashion events globally. Each September and February, industry experts make their way to Lincoln Center to see what’s in store for the following fashion season. Home to leading designers who travel from across the world to show their collections alongside the most important American designers working in the industry, Mercedes-Benz Fashion Week hosts over 100,000 journalists, photographers, VIPs and fashion insiders in four runway venues; the Theatre, Stage, Studio and Box, offering designers an optimal space to debut their latest collections.

About Rachel Zoe
An unparalleled fixture in the fashion world, Rachel Zoe is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. Having immersed herself in fashion and design for nearly two decades, Rachel has been heralded as one of the most influential forces working in fashion today.

As a stylist, her illustrious career has flourished as she has continually proven herself to be an integral part in shaping fashion and the images of Hollywood celebrities. As well as a style expert and authority in the realms of fashion, beauty and lifestyle as editor of three daily Zoe Report newsletters, Rachel is respected for her comprehensive knowledge of vintage, haute couture and modern design. Determined to share her love of luxury and glamour, Rachel launched her eponymous contemporary line in fall 2011 followed by her expansion into jewelry and cold weather accessories in 2012. Today as a designer, stylist and editor Rachel makes her exceptional taste and expertise accessible to all.

About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $300,000 to the winner and $100,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers’ needs and future goals. Since its inception in 2003, the program has granted nearly $2.8 million to twenty-four different design companies. For more information on the CFDA, please visit www.cfda.com.

About MADE at Milk Studios
MADE was born from a successful collaboration that started in 2009. Now in its seventh season, MADE continues to showcase outstanding design talent and harness the energy of the global creative communities. The impressive list of events includes over 50 fashion shows and presentations, events, concerts, plus an unrivaled online presence at milkmade.com.

MADE is a year-round, dynamic platform which connects emerging talent in fashion, music, art and pop-culture with visionary brand partners.

MADE’s vibrant atmosphere encourages creativity, fosters growth and challenges conversation. MADE innovators are a powerful voice in the international creative community and leaders in their respective industries.


* By tagging your photo with #AmexFashion, you’re giving permission to American Express and its licensees to use the photo on the American Express media towers at Mercedes-Benz Fashion Week as well as on American Express social media websites and other digital communities sponsored or administered by American Express.

 


Contacts

Caitlin Lowie212.640.2921caitlin.m.lowie@aexp.com

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