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American Express Tailors a Custom Collection of Fashion Experiences Creating the Perfect Fit for Style Savvy CardmembersTommy Hilfiger to Present Spring 2012 Runway Show Featuring the Hilfigers Exclusively for Cardmembers
NEW YORK,  January 25, 2012 -- 

American Express announced today a line-up of fashion experiences exclusively designed for its style-savvy Cardmembers. Cardmembers can visit americanexpress.com/entertainment to purchase tickets to this season's coveted Cardmember-Only Show presenting the Tommy Hilfiger Spring 2012 runway show featuring the Hilfigers on Thursday, February 16 at 6:30PM.

"At American Express, we're continuing to evolve our fashion portfolio season after season to give Cardmembers a unique twist on fashionable experiences," said Walter Frye, Director of Global Sponsorship Marketing, American Express. "Whether it be uptown at Mercedes-Benz Fashion Week or downtown at MADE, we look to connect our Cardmembers directly with industry insiders while showcasing our longstanding commitment to the craft and providing the premium service they have come to expect."

Meet the Hilfigers: Cardmember-Only Fashion Show with Tommy Hilfiger
American Express is proud to join Tommy Hilfiger in presenting a one-of-a-kind Spring 2012 runway show featuring the Hilfigers exclusively for American Express Cardmembers on Thursday, February 16 at 6:30PM. For the first time ever, the designer's fashionably fictitious family will grace the catwalk giving Cardmembers a truly unique experience.

The exclusive evening, complete with pre-show cocktails and conversation with some of the industry's biggest names, will provide a unique experience that offers a deeper look into Tommy Hilfiger's inspiration and personal style. Starting today, Cardmembers can visit americanexpress.com/entertainment to purchase tickets to this unforgettable fashion event.

The Return of the American Express Skybox at Mercedes-Benz Fashion Week
Celebrating its tenth season as a sponsor of Mercedes-Benz Fashion Week, American Express continues to showcase its dedication and commitment to the fashion industry through its evolving roster of tailored experiences. With the return of the coveted Skybox Space, the Cardmember Lounge perched high above the runways, Cardmembers will have unparalleled access to the week's most exciting shows from the comfort of the plush VIP lounge. Hosted by former Vogue Associate Publisher Lottie Oakley, Cardmembers will enjoy intimate moments with fashion's elite as they gain industry insights from leaders in the space.

MADE Gives Cardmembers a Fresh Take on Fashion
Cardmembers will once again take downtown fashion to new heights this season with insider access to some of MADE's hottest designers. Cardmembers will get an intimate look into the creative process through designer meet-and-greets and beauty styling sessions, as well as MADE's lineup of emerging designers including Peter Som, Jeremy Scott, Simon Spurr and more.

Council of Fashion Designers of America (CFDA)
American Express is proud of its continued support of emerging designers with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). All proceeds from the sale of Skybox packages will go towards the American Express donation. In addition, American Express is proud to showcase its support of IMPACT: 50 Years of the CFDA -- an ode to the illustrious designs of the CFDA's many members which will mark the organization's fiftieth anniversary in 2012.

To learn more about American Express' special access to the world of fashion and other exciting entertainment offers, follow @AmericanExpress on Twitter or become a fan of American Express on Facebook.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

About Tommy Hilfiger
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men's tailored clothing; men's dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

About PVH Corp.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $300,000 to the winner and $100,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers' needs and future goals. Since its inception in 2003, the program has granted nearly $2.8 million to twenty-four different design companies. For more information on the CFDA and the Impact exhibition and book, please visit www.cfda.com.


Contacts

Caitlin Lowie212.640.2921caitlin.m.lowie@aexp.com

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