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American Express Taps Cobra Starship to Perform Live at Tommy Hilfiger Cardmember-Only Runway Show During Mercedes-Benz Fashion WeekTickets On Sale Now for Fashion and Music Spectacle Bringing Tommy Hilfiger's Fictional, All-American "Hilfigers" Family to Life on the Runway
NEW YORK, February 1, 2012 -- 

American Express announced today that chart topping band Cobra Starship will perform live during this season's Cardmember-Only show with Tommy Hilfiger on Thursday, February 16 at 6:30PM. The fashion and music runway spectacle will present Hilfiger's Spring 2012 campaign featuring "The Hilfigers" -- a fictional, all-American family made up of eclectic characters on the camping adventure of a lifetime. For the first time ever, the designer's fashionably fictitious family will come to life on the runway, offset by the electropop sounds of Cobra Starship. Tickets are available now exclusively for American Express® Cardmembers at americanexpress.com/entertainment.

"Having the Hilfigers walk while Cobra Starship performs live will be a once-in-a-lifetime show," said Tommy Hilfiger. "Our brand has always been inspired by music so I'm thrilled that when introducing the Hilfigers in person to our customers for the first time, it will be to the backdrop of great music."

"We are very excited to bring the Hilfigers Spring 2012 campaign to life for the consumer audience," said Avery Baker, Chief Marketing Officer for Tommy Hilfiger. "The Hilfigers are the ultimate personification of the preppy with a twist heritage of the Tommy Hilfiger brand, and the spring campaign shows the fun, spirited personalities of the Hilfigers in full force."

A truly kinetic and captivating live act, Cobra Starship has toured nearly non-stop since their arrival in 2005.The band first exploded onto the charts with their hit single "Good Girls GoBad," a Top 40 hit co-penned by Kara DioGuardi which features Gossip Girl actress Leighton Meester. With their most recent album release, Night Shades, the band is celebrating the blockbuster success of their hit single "You Make Me Feel…" featuring Sabi. The track has been certified double platinum and hit Top 5 at pop radio outlets nationwide. Cobra Starship have just released their second single & video for "Middle Finger" featuring Mac Miller which is also currently working its way up the pop charts.

"Personal style and individuality has really influenced our group as a whole since we came together in 2005," said Gabe Saporta, Cobra Starship frontman. "Our band name actually came from an old, vintage leather jacket I had, so I guess you could say that a piece of fashion has been, and will always be, with us."

In addition to a live performance by Cobra Starship, the exclusive evening, complete with pre-show cocktails, will provide a unique experience that offers a deeper look into Tommy Hilfiger's inspiration and personal style. Cardmembers will learn more about "The Hilfigers" as elements from the fictitious family's wilderness adventure will be infused throughout the evening. Starting today, Cardmembers can visit americanexpress.com/entertainment to purchase tickets to this unforgettable fashion and music event.

To learn more about American Express' special access to the world of fashion and other exciting entertainment offers, follow @AmericanExpress on Twitter or become a fan of American Express on Facebook.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

About Tommy Hilfiger
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men's tailored clothing; men's dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

About PVH Corp.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.


Contacts

Caitlin Lowie212.640.2921caitlin.m.lowie@aexp.com

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