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vente-privee USA Launches TodayNew venture offers exclusive online destination for brands and consumers
NEW YORK,  November 9, 2011 -- 

vente-privee USA today announced the launch of their exclusive online retail site, www.venteprivee.com. The initiative is a joint venture between American Express and vente-privee.com, the global leader in online private sales. The site features member-only sales events with premium European and American brands at up to 70 percent off. Each day's sale will begin at 10am EST and last 72 hours.

vente-privee USA is expected to begin its first sale today featuring PAUL & JOE SISTER, a French brand that exemplifies contemporary Parisian chic. vente-privee USA offers members a range of fashion and lifestyle brands building on vente-privee.com's over 1,450 existing partnerships and 14 million members in Europe.

The vente-privee USA site will provide a unique experience through customized online boutiques with sales events featuring HD videos, stunning photography and original music. Each customized site is designed to allow brands to showcase their merchandise in a way that enhances the customer's experience while preserving the brand's integrity. Drawing on American Express' marketing expertise, vente-privee USA will provide unparalleled insights for its partners by reaching a targeted and relevant audience.

"vente-privee USA creates exclusive events for top brands. We bring our partners new revenue while investing significantly in media that supports their image," said Mike Steib, CEO, vente-privee USA. "For our members, we promise world-class products at insider prices. Our aim is to be to the US market what vente-privee.com is in Europe--a leader and innovator in ecommerce."

American Express is the official card of vente-privee USA and Cardmembers will be able to enjoy exclusive benefits including a $20 statement credit for their first purchase from now until the end of the year. In addition, Membership Reward points can be used to redeem vente-privee USA gift cards.

For the latest information on vente-privee USA and upcoming sales events log on to www.venteprivee.com to become a member.

About vente-privee USA
vente-privee USA is a joint venture between American Express and vente-privee.com, the pioneer and global leader in online private sales.

vente-privee USA draws on the strengths of two trusted brands to create beautifully-produced online events delivered to members every day featuring designer collections and services at up to 70% off retail prices. The joint venture marks the first overseas market entry for vente-privee.com. Learn more at www.venteprivee.com and connect with us on http://www.facebook.com/ventepriveeUSA and www.twitter.com/ventepriveeUSA.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

About vente-privee.com
World No.1, vente-privee.com pioneered the online sales event concept. Specialising in selling brand overstock since 2001, the online retailer organises exclusive events-based sales for its 14 million members. Featuring more than 1,450 major international brands, the website offers a wide range of product categories: from fashion to homeware, sports products to electronics. The members-only sales last from two to four days and, thanks to privileged partnerships with brands, offer irresistible discounts of up to 70%.


Contacts

Sanette Chao347.244.3913sanette.chao@aexp.com

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