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American Express Takes to the Streets for New Online Shopping ExperienceAmerican Express Partners with and to Turn Street-Style Photography from Mercedes-Benz Fashion Week into a Virtual Shopping Experience
NEW YORK,  September 9, 2011 -- 

American Express announced today an exclusive partnership with and NET-A-PORTER.COM to launch "NY Street Seen," a first-of-its-kind shopping experience allowing fashion lovers everywhere to shop instantly for their favorite looks as worn by the attendees of Mercedes-Benz Fashion Week, and captured by renowned street-style photographer Tommy Ton.

Starting today and through September 30th, NET-A-PORTER will host a custom storefront featuring these off-the-runway looks available for purchase at, along with exclusive editorial coverage and insights about the looks at the "NY Street Seen" gallery at Additionally, American Express® Cardmembers can unlock an exclusive offer on Facebook to get a $100 statement credit when they spend $500 or more. To get this and other special offers, Cardmembers can visit

"At American Express, we are always looking for new and meaningful ways to celebrate personal style and more closely connect our Cardmembers to their love of fashion," said Jessica Igoe, Vice President of Global Sponsorship Marketing, American Express. "And with the launch of 'NY Street Seen,' we are able to create a ground-breaking shopping experience for our Cardmembers, during the shows in New York and also around the country."

How It Works
Each day of Fashion Week, three photos in Tommy Ton's photo gallery on will include exclusive, new features that enhance the online experience. When consumers move their mouse over key items within the photos, a link will appear over the image and connect them to a custom storefront on NET-A-PORTER where they can peruse similar styles and "get the look." This new technology builds a layer of interaction onto existing editorial content, while providing added accessibility to the creative work of this wildly popular photographer.

"This innovative effort has given us the opportunity to expand the editorial promise of the site in a whole new way," said Dirk Standen,Editor in Chief of "For, and for the new magazine that launches in October, we continue to bring to our readers great personal-style looks, including Tommy Ton's fashion-on-the-scene photography, from the streets of New York and around the world."

"This partnership brings trend-shopping to a whole new level," adds Alison Loehnis, VP of Sales and Marketing for NET-A-PORTER. "The interaction between the customer and the scene at fashion week has never been so direct and so immediate, giving the most avid followers of fashion from around the globe the ability to shop the look instantly. They no longer have to wait a full season to wear their favorite trends from fashion week; they can be wearing them in a matter of hours or days."

The American Express Skybox Report
'NY Street Seen' photos will also be prominently featured daily at The American Express Skybox Report, an engaging multimedia platform that provides a closer look into this season's most exclusive fashion activities available for Cardmembers. This season, the Skybox Report will feature videos, images, interviews and more from a group of influential and emerging fashion bloggers documenting Cardmembers' experiences at the Skybox at Lincoln Center, downtown at MADE and much more. Style lovers everywhere can visit to be a part of the week's activities, and join the conversation by following @americanexpress on Twitter and using hashtag #amexfashion.

To learn more about American Express' special access to the world of fashion and other exciting entertainment offers, visit or

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on,,,, and

NET-A-PORTER.COM was launched in June 2000 and has since successfully established itself as the world's premier luxury online fashion retailer. Presented in the style of a fashion magazine, NET-A-PORTER features collections from over 350 of the world's most coveted designers including Chloé, Marc Jacobs, Burberry, Miu Miu, Stella McCartney and many more. With its acclaimed editorial format, express worldwide shipping to 170 countries (including same-day delivery to London and Manhattan), luxurious packaging and easy returns, NET-A-PORTER offers an unparalleled shopping experience.

About, a Fairchild Fashion Media (FFM) site, is the definitive fashion website. Offering comprehensive runway coverage, authoritative trend reporting, the latest social, celebrity, and fashion news, and interactive forums on every aspect of the fashion world, provides visitors with a total fashion experience. FFM, a unit of Condé Nast, includes WWD (Women's Wear Daily),, FN (Footwear News), Beauty Inc, Menswear, Fairchild Summits and Fairchild Books. Condé Nast is a division of Advance Publications, which operates in 25 countries.



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