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American Express Exhibiting Serve(SM) at Web 2.0 Expo SF 2011
SAN FRANCISCO,  March 29, 2011 -- 

American Express will exhibit Serve(SM) at Web 2.0 Expo in San Francisco, California.

Who: American Express
What: Web 2.0 Expo
When: March 28 – 31, 2011
Where: Moscone West, San Francisco, CA
Why: American Express will unveil Serve, a digital payment platform that gives consumers a new way to spend, send and receive money with services that go beyond existing global payment networks.

Please join Dan Schulman, Group President, Enterprise Growth, American Express Company, at the following Web 2.0 Expo events:

  • Monday, March 28, 6:30 p.m. – Mezzanine: Ignite: Enlighten Us, But Make it Quick: This high-energy, fast-paced evening of speed presentations provides each speaker with five minutes to “ignite” the audience.  Dan Schulman will be discussing “Corporate Reinvention.”
  • Tuesday, March 29, 5:00 p.m. – Third Level Keynote Room: David Messenger’s Keynote: As Executive Vice President and General Manager, Online and Mobile, David is responsible for expanding alternative mobile and online payment services at American Express, and will speak about the future of digital payments, highlighting American Express’ new platform, Serve.  
  • Tuesday, March 29, 5:30 p.m. – Third Floor Lobby: American Express sponsors Startup Showcase: The opportunity for 30 companies to showcase innovative products to judges Ann Winblad and Robert Scoble.  Attendees will vote on demos and the judges will announce top picks along with the audience favorites.
  • Wednesday, March 30, 12:00 p.m. – Expo Hall: Solutions Theater: The Enterprise Growth team will be offering demos on Serve and discussing “Money: Reimagined.”

Additionally, attendees of Web 2.0 Expo can follow the @Serve Twitter handle and #serveit hashtag for the opportunity to participate in contests at the conference to win money and learn where to meet up with American Express for a firsthand look at Serve.


Sarah Meron
American Express
Work: 212-640-5503
Mobile: 917-727-2430
Melissa Chanslor
Text 100 for American Express
Work: 415-593-8465
Mobile: 650-483-3322

About Serve
Serve, by American Express, is a next generation payments platform designed to deliver emerging payments and services to address the changing ways consumers interact and exchange money -- with one another -- as well as merchants.  Learn more at and connect with us on and

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.  Learn more at and connect with us on, and



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