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First Department Store Group to Issue American Express-branded Card in JapanIsetan Mitsukoshi Group Introduces MI Card American Express Card
TOKYO,  November 1, 2011 -- 

MI Card Co. Ltd., a card issuing subsidiary of Isetan Mitsukoshi Group and American Express, today announced the launch of the MI Card American Express(R) Card in November this year. Card applications start November 9th at MI Card customer service desks at Isetan Mitsukoshi Group department stores.

Isetan Mitsukoshi Group has recently strengthened its card business, positioning it as one of its core businesses. In response to growing demand from customers, MI Card is launching its new line of cards on the American Express network. Through the new American Express-branded card lineup, the MI Card will offer a better customer experience for patrons of Isetan Mitsukoshi Group stores. MI Card American Express Cards offer an array of attractive benefits, including discount offers at its department stores, a reward program, and exclusive travel and entertainment benefits and luxury offers. In addition, the new MI Cards offer special benefits and privileges at spa and beauty salons especially for female cardmembers.

To celebrate the launch of MI Card American Express Cards, MI Card will run a series of promotions, including double reward points for new cardmembers until March 2012.

1. Product Overview:

  • Line up: Classic Card and Gold Card
  • Annual fee: ¥2,100 for Classic Card (no fee for the first year) and ¥10,500 for Gold Card
  • Application: Available from November 9th at MI Card customer service desks at Isetan Mitsukoshi Group department stores.

2. Key Card Benefits:

A) Benefits exclusive to MI Card American Express Cardmembers

Available Only for Gold Cardmembers:
Travel Package: Exclusive travel package including various luxury ryokan (Japanese-style inns)
Hertz Rent-A-Car Discount Offers: 10% discount and complimentary upgrade at Hertz service offices outside Japan
Airport Luggage Delivery Service: Complimentary luggage delivery from airports to home
Airport Lounge Access: 25 – 35% discount on annual membership of Priority Pass, which provides access to more than 600 airport lounges worldwide; complimentary access to lounges at Haneda International Airport International Departure Terminal
Beauty Benefits: Discount offers at 13 spa and beauty salons for female cardmembers

Available for Both Classic and Gold Cardmembers:
American Express Selects(R): Merchant discount offers available in hundreds of countries and territories
Emergency Card Replacement: Replacement card service at American Express Travel Service Offices


B) Other benefits for MI Card American Express Cardmembers

Available Only for Gold Cardmembers:
Complimentary In-Store Service: Free in-store parking for 2 hours, free shipping for shopping items, free repair services
Access to Exclusive Events: Invitation to exclusive in-store events or access to limited items
Insurance: Domestic/Overseas travel insurance, shopping protection

Available for Both Classic and Gold Cardmembers:
Department Store Discount Offers: 5 – 10% discount at participating stores depending on annual card spending amount
MI Card Points: ¥1,000 store coupon for each 1,000 points earned. Cardmembers earn MI Card points every time they use their card
Galeries Lafayette Offers: Special discount offers at Galeries Lafayette Haussmann in Paris

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Since 1996, American Express has been pursuing a strategy of opening its merchant network and card product portfolio to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide. American Express has now established over 131 partnerships in more than 131 markets around the world. Learn more at americanexpress.com/gns.


Contacts

Noriyoshi Tsugama81.3.3220.6240noriyoshi.tsugama@aexp.com

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