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American Express and LevelUp Introduce New Seamless Process for Redeeming Loyalty DealsAmerican Express and the Levi’s® Brand Roll Out LevelUp programs in the San Francisco, Boston and Philadelphia Areas, Leveraging Amex’s Couponless Technology and the New Android Push Notification
SAN FRANCISCO – Google I/O,  May 9, 2011 -- 

At Google’s San Francisco offices today, American Express and LevelUp announced a multi-city pilot with the Levi’s® brand that introduces a big advancement in the social deal space: “couponless” loyalty offers.  American Express’ Smart Offer APIs will now enable cardmembers to redeem LevelUp deals by simply enrolling and using their cards – removing the need for punch-cards, coupons, and the associated hassle at the point of sale. When a cardmember uses his or her enrolled card at a merchant, the LevelUp savings will be automatically delivered via a statement credit to the card account. Eligible cardmembers will instantly receive notification via their mobile devices indicating that a statement credit is on its way and that they have “leveled up,” unlocking the next, richer offer from that merchant. This launch also marks the first time Android's new push notification technology is used in market.   

Developed by Google Ventures-backed SCVNGR, LevelUp is a new type of local deal that offers unique value for the consumer and for the merchant. After purchasing an initial offer, consumers unlock progressive deal levels that get better each time, creating incentive to return to the business and loyalty to the merchant along the way. The Levi’s® brand is the first national merchant partner to offer specials on LevelUp. 

“Today's news represents significant innovation in location and mobile-commerce,” said Rich Miner, partner at Google Ventures and co-creator of the Android platform. “The combination of American Express’s Smart Offer APIs, LevelUp’s loyalty-retail experience, and the new Android push notification system provides a frictionless transaction experience for everyone involved – consumers and merchants alike.” 

From May 10 – August 31, American Express Cardmembers in San Francisco, Boston and Philadelphia will be able to link their American Express® Cards to LevelUp to activate and redeem deals by simply using their enrolled cards at the merchant. Levi’s is the first national merchant to leverage this new functionality, and will roll it out at three locations: the Levi’s® Store on Newbury Street in Boston, the Levi’s® flagship store on Post Street in San Francisco, and the Levi’s® store at the King of Prussia Mall in Pennsylvania. The LevelUps include:

  • Level  #1: Spend $10, Get $20
  • Level #2: Spend $10, Get $30
  • LEVEL #3: Spend $10, Get $50

"Our unique assets, including a network of merchants and cardmembers, are the backbone to creating unparalleled digital experiences for consumers that bring ease and value to merchants. This represents an important component to our ongoing ecommerce strategy," said Bill Glenn, President, Global Merchant Services, American Express. "In partnership with LevelUp and the Levi’s® brand, and in collaboration with Google Ventures, we've utilized our technology to take a leap forward in the loyalty deals space." 

“By partnering with American Express to make deal redemption seamless, and launching with one of America’s most iconic brands -- Levi’s® -- LevelUp is showing that brand loyalty and engagement is a much-needed asset in the daily deals and offers space," said Chris Mahl, SVP and Chief Brand Alchemist at LevelUp. "The unique ability for LevelUp to develop loyalty along with sales is a winning combination for any business."

 To check out the cardmember exclusive Levi’s® offers on LevelUp in San Francisco, Boston and Philadelphia, visit

About LevelUp
LevelUp is a better way for local businesses and consumers to connect. Consumers can try out local places with a great deal and then go back to the places they love with an even better deal or more exclusive experience. Merchants get introduced to a large local community of people who not only visit their business, but are actively invited to keep coming back and “level-up” to become regulars, the best type of customers.

With 20MM in funding from Google Ventures, Highland Capital Partners and Balderton Capital, LevelUp is based in Boston, with satellite offices in each of the communities they serve. LevelUp is founded by the same folks who brought you SCVNGR and you can learn more about them at

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, who welcome American Express-branded Cards. Learn more at and connect with us on, and



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