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American Express Presents CFDA/VOGUE Fashion Fund Cardmember Only Show at Lincoln Center During Mercedes-Benz Fashion Week and First-Ever Access for Cardmembers at MAC & MILKNew Fashion Experiences at Milk Studios Allow Cardmembers to Connect with the Industry Unlike Ever Before
NEW YORK,  January 27, 2011 -- 

American Express is proud to offer Cardmembers new and one-of-a-kind experiences this fashion season that will provide access to the fashion industry like never before. On February 10 at 8 PM, American Express will present The CFDA/Vogue Fashion Fund (CVFF) Cardmember Only Show in the Theatre at Mercedes-Benz Fashion Week at Lincoln Center. In addition, American Express is further connecting Cardmembers to the fashion community this February with first-ever access to a variety of runway shows, presentations and unique industry experiences through a groundbreaking partnership with MAC & Milk. Packages are available now at americanexpress.com/entertainment.

"I'm continually amazed by our Cardmembers' constantly-growing enthusiasm for the fashion experiences we provide across the calendar year," said Jessica Igoe, Vice President Global Sponsorship Marketing, American Express. "This season, we are very excited to forge new partnerships that will enable us to help drive more business to the fashion industry, while also further connecting our Cardmembers and the fashion community through memorable moments."

American Express Presents The CVFF Cardmember Only Show on February 10 at 8 PM
For the first time ever, American Express is bringing together the winning and finalist designers of the CFDA/Vogue Fashion Fund over the past seven years for a memorable runway show experience exclusively for Cardmembers during Mercedes-Benz Fashion Week. Hosted by a surprise fashion notable and featuring looks from designers including Jason Wu, Prabal Gurung, Joseph Altuzarra, Derek Lam and many more, the one-of-a-kind runway event will showcase over 60 looks from the alumnus' current collections available in store. The unforgettable runway spectacle will serve as a kick-off to a full week of fashionable activities for American Express® Cardmembers.

"On behalf of the CFDA, we are extremely grateful for the longtime support from American Express to help cultivate emerging talent in the fashion industry," said Steven Kolb, Executive Director, CFDA. "The event will fully showcase the results of American Express's steadfast commitment through an authentic fashion experience that will be unlike any other show this season."

Also, Platinum® and Centurion Card Members that buy packages to sit front-row will be able to join industry notables for an exclusive backstage cocktail reception following the runway show. Proceeds from the event will be donated to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA), in addition to American Express' overall $250,000 donation to the CVFF.

American Express Presents Cardmember Experiences at MAC & Milk
This February, American Express is proud to offer new ways for Cardmembers to get unparalleled access to the fashion industry through a new partnership with MAC & Milk. For the first time ever, American Express Cardmembers can purchase packages for a wide variety of runway shows and presentations at the Meatpacking District destination featuring designers such as Vena Cava, Peter Som, Richard Chai, Erin Fetherston, Jeremy Scott and many more.

In addition, Cardmembers will also get unparalleled access to the industry including backstage meet-and-greets with designers, intimate dinners with some of the industry's boldest names, makeup sessions with MAC specialty artists, private sessions with the esteemed team from notable Pipino Salon, entry to select after-parties and more. For a complete list of show access and packages, visit americanexpress.com/entertainment.

To learn more about American Express' special access to the world of fashion and other exciting entertainment offers, follow @AmericanExpress on Twitter, become a fan of American Express on Facebook and starting February 10, receive daily updates on American Express' access to fashion at www.amexskyboxreport.com.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise.

Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.

For more information on IMG and its business visit www.imgworld.com.

About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $300,000 to the winner and $100,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers' needs and future goals. Since its inception in 2003, the program has granted nearly $1 million to twelve different design companies. www.cfda.com.
 


Contacts

Caitlin Lowie212.640.2921caitlin.m.lowie@aexp.com

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