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Getting Pinched by Rising Costs of Groceries, Gas and Clothing?New Blue Cash® credit cards from American Express help put cash back in consumers' pockets with up to 6% back from everyday shopping
NEW YORK,  April 27, 2011 -- 

American Express (NYSE: AXP) today introduced Blue Cash Everyday(SM) and Blue Cash Preferred(SM), two new cash rebate credit cards that feature a simplified rewards program and rich cash back rewards.

With Blue Cash Preferred, Cardmembers can earn 6% cash back at supermarkets, 3% at department stores and gas stations, and 1% on all other eligible purchases(1). The Card has an annual fee of $75 and features a welcome bonus of $100 cash back for new Cardmembers(2). Blue Cash Everyday has no annual fee and Cardmembers can earn 3% cash back for purchases at supermarkets, 2% for purchases at department stores and gas stations, and 1% cash back on all other eligible purchases(1).

Compared to many cash rebate credit cards in the marketplace, the new Blue Cash Cards do not require Cardmembers to spend a minimum amount or continuously enroll in bonusing categories in order to earn cash back. With these new Blue Cash Cards, Cardmembers can immediately begin earning cash back, and there is no limit to how much cash back they can earn.

"We've made it easy for consumers to spend smart in the places where they spend most," said E-Bai Koo, vice president and general manager, American Express. "With food, gas, and clothing prices at an all time high, our new Blue Cash Cards offer great value to shoppers. In fact, based on data from the Department of Labor's annual Consumer Expenditure Survey(3), we estimate that an average family could earn between $187 to $337 cash back in our supermarket, gas and department store categories per year."

For all Blue Cash Cards, cash back is earned as Reward Dollars which can be redeemed in the form of a statement credit, popular merchant gift cards, or merchandise. The new Cards also feature ‘Refer-A-Friend' bonuses. Cardmembers can refer an unlimited number of family and friends to apply for their respective Card. In return, Blue Cash Preferred Cardmembers will earn 75 Reward Dollars and Blue Cash Everyday Cardmembers will earn 25 Reward Dollars for each approved referral.

Cardmembers are eligible for additional money-saving benefits with the Blue Savings Program® . In addition to cash back benefits associated with Blue Cash Cards, Cardmembers can receive exclusive savings, hotel room upgrades, and food and beverage credits at the following merchants: Enterprise Rent-A-Car®, Alamo® car rental, Hertz® car rental,®,®, JW Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Atlantis Paradise Island, Regent Seven Seas Cruises, and Fleming's® Prime Steakhouse & Wine Bar.

Blue Cash Cardmembers can also enjoy the peace of mind and security that comes with carrying an American Express® Card with benefits such as:

  • Emergency assistance when 100 miles or more away from home with Global Assist® Hotline
  • Car Rental Loss and Damage Insurance(4)
  • Express Cash, offering instant access to cash at over 500,000 ATMs worldwide
  • Purchase Protection(4)
  • Extended Warranty(4)
  • Return Protection
  • Fraud Protection Guarantee
  • Entertainment Access®, providing access to special events from concerts to shows as well as presale tickets and preferred seating

Terms, conditions and restrictions apply to these benefits. Consumers can visit for details.

For more information or to apply for the Blue Cash Preferred or Blue Cash Everyday Cards, consumers can visit or call 1-888-258-3741.

About American Express
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(2) Welcome Bonus Offer not available to existing (American Express) Cardmembers. To qualify for the $100 bonus, you must make purchases with your Blue Cash Preferred Card from American Express that total $500 or more within your first 60 days of Cardmembership. The bonus will be awarded in the form of Reward Dollars, which will be added to your Reward Dollar balance and can be redeemed at anytime at a minimum of 25 Reward Dollars. Cash advances, balance transfers, finance charges, fees and the purchase of American Express (R) Travelers Cheques and American Express Gift Cheques, or other cash equivalents, do not apply. You may be permitted to have more than one Blue Cash Preferred from American Express account; however, you are eligible to receive the welcome bonus for only one Blue Cash Preferred from American Express account. Additional Cardmembers on your account are not eligible for this offer. To receive the $100 bonus, account must be active, in good standing and not in default at the time the statement credit is posted to your account.

(3) US Department of Labor, US Bureau of Labor Statistics 2010 Consumer Expenditure Survey – Average Family spends: $3,753 on food at home, $1,725 on apparel and $1986 on gas and oil.

(4) American Express Car Rental Loss and Damage Insurance (Policy AX0925 or Policy CRLDI-IND), Extended Warranty (Policy AX0953 or Policy EW-IND), and Purchase Protection (Policy AX0951 or Policy PP-IND) are underwritten by AMEX Assurance Company, Administrative Office, Phoenix, AZ. Coverage is determined by the terms, conditions, and exclusions of the respective policies (see above) and is subject to change with notice. This document does not supplement or replace the Policy.



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