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American Express Announces Enhanced Industry Access for Fashion-Savvy Cardmembers During Mercedes-Benz Fashion Week'American Express® Skybox Report' to Provide an Inside Look into Cardmember Fashion Access via Daily Online Content

Starting Today, Cardmember Packages Available for Exclusive Fashion Experiences
NEW YORK,  January 20, 2011 -- 

American Express announced today a robust roster of experiences available exclusively for Cardmembers during Mercedes-Benz Fashion Week that provide unique access to some of the industry's boldest and most successful names. For the eighth consecutive season, American Express is proud to showcase its commitment to its fashion-savvy Cardmembers and dedication and support of the fashion industry. Starting today, Cardmembers can purchase packages at to experience firsthand an array of unforgettable fashion moments.

"Season after season, American Express has been steadfast in showcasing our overall dedication to the industry through supporting both established and emerging designers, and connecting them with our Cardmembers who are passionate about fashion," said Jessica Igoe, Vice President of Global Sponsorship Marketing, American Express. "This season, we are offering innovative ways for not only Cardmembers, but also fashion lovers everywhere, to connect with the fashion community and experience the excitement under the tents at Lincoln Center during Mercedes-Benz Fashion Week."

Access Under the Tents at Lincoln Center and Beyond: The American Express Skybox
Once again providing an unprecedented vantage point of the runways at Lincoln Center, the exclusive American Express Skybox serves as a sleek, chic hideaway to elevated fashion experiences. Between shows, stylish Cardmembers can join Skybox Host Kate Nobelius and mingle with a who's who in the industry, while gaining expert tips and insights from some of fashion's leading voices.

For the first time ever, American Express will also connect fashion lovers everywhere with access to all of this season's best Skybox moments through an innovative and engaging multimedia experience. The American Express Skybox Report will offer unique insights into what's happening in and around the tents at Lincoln Center from the exclusive lounge high above the runway, with authentic content that offers an inside-look at some of fashion's biggest names. Features of the Skybox Report will include video clips of designers, stylists and other notables; interviews with fashionable celebrities; slideshows of some of the best Skybox looks; a glimpse behind the scenes at some of New York's hottest boutiques, and much more. Plus, the report will feature daily Twitter contests to receive unprecedented access to the Skybox to experience a variety of the week's best offerings. Starting on February 10, visit to check out all of the exciting features of the American Express Skybox Report, and join the conversation now by following @americanexpress on Twitter and using hashtag #amexfashion.

Additionally, the coveted American Express Skybox under the tents at Lincoln Center will feature an innovative digital fashion gallery of memorable moments throughout the years from the CFDA/Vogue Fashion Fund (CVFF). The unique photo installation will display an array of runway looks from past CVFF winners and finalists, illuminating American Express's long-term commitment to supporting emerging designers and the overall fashion industry. All proceeds from the sale of Skybox packages will be donated to the CVFF, a program of the Council of Fashion Designers of America (CFDA).

Premium access packages to the Skybox for Platinum Card® and Gold Card members are available now at

Service with Style: The Lobby Space
This season, American Express will also enhance the Lobby at Mercedes-Benz Fashion Week with new features offering an extra level of service at Lincoln Center. To create a more seamless atmosphere for guests of the tents, this season's Guest Services with Concierge Services by American Express will provide up-to-the-minute fashion information and a variety of concierge-type offerings. In addition, guests will be able to stay cozy and chic this season with the introduction of a Coat Check destination within the Lobby that will add ease to the coming-and-going from Mercedes-Benz Fashion Week.

Council of Fashion Designers of America (CFDA)
American Express proudly continues its support of emerging designers in the industry with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). All proceeds from the sale of Skybox packages will go towards the American Express donation.

To learn more about American Express' special access to the world of fashion and other exciting entertainment offers, follow @americanexpress on Twitter, become a fan of American Express on Facebook and visit

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on, and

About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise.

Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.

For more information on IMG and its business visit

About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $200,000 to the winner and $50,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers' needs and future goals. Since its inception in 2003, the program has granted nearly $1.3 million to twelve different design companies.



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