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American Express Collaborates with ZYNC® Cardmembers to Launch New Rewards "Packs" Tailored to Their PassionsFrom "Art" to "Health & Fitness" to "Vegas," New Packs Offer ZYNC Cardmembers Special Benefits, Exclusive Access, and Discounts on the Things They Love
NEW YORK,  November 17, 2010 -- 

American Express (NYSE:AXP) today announced the addition of four new "Packs" to ZYNC from American Express®, the newest pay-in-full Charge Card that allows Cardmembers to customize their Card with benefits and rewards tailored to specific lifestyle interests and spending habits. The four new Packs focus on Art, Health & Fitness, Spa, and Vegas, and provide Cardmembers with special benefits, from discounts to bonus Membership Rewards ® points, in each category.

In keeping with the collaborative process in which American Express launched the ZYNC Card in May, American Express once again engaged existing and target Cardmembers to help identify additional passion areas to help shape the new Pack offerings.

"The approach we've taken with the development and evolution of the ZYNC Card takes co-creation and customization to a whole new level for American Express – and for our industry," said Mary Hines, vice president, ZYNC Product Management, American Express. "While some cards allow people to personalize the outside of the card by choosing a design or adding a picture, ZYNC from American Express empowers Cardmembers to design what's inside their Card so the benefits fit their lifestyle and the things they enjoy most – whether it's fashion, fitness or food."

The four new Packs add to an existing roster of 10, which offer Cardmembers exclusive access, special discounts and customized rewards across a variety of lifestyle areas, including Charitable Giving, Travel, Music, Fashion, Food and Wine.

The new Packs and key benefits include:

Pack Benefits Annual Fee

- Two complimentary general admission tickets each year and discounted memberships at participating museums, including New York City’s The Museum of Modern Art and Museum of Arts and Design; Museum of Contemporary Art North Miami, LA's Hammer Museum; and the Museum of Contemporary Art Chicago.

- Discounts on great art and access to VIP sales at 20x200, including a $15 Gift certificate for signing up, $20 gift card each time a Cardmember reaches $200 in purchases, and discounted access to VIP private- and pre-sales.

- Special access to art events and artworks for sale in various cities through Artlog. Forty percent off at Artlog events 50% off premium Artlog Collector membership (normally $150) and free access to the Art Advisor.

Health & Fitness

- 2x Membership Rewards points on gym membership fees charged to the ZYNC Card up to $5,000 annually.

- 10% off purchases at plus a $10 credit on first purchase, including Fitbit® personal fitness tracker, which measures steps taken, calories burned and hours slept to help achieve fitness goals.

- 10% off the standard price of the Weight Watchers® Online 3-month Savings Plan and 10% off standard monthly fees thereafter.


- Exclusive one week advanced access to SpaFinder Deal days and 10% off gift certificate purchases of $50 or more.

- First time purchase credit of $10 plus ongoing 10% discount off gift certificate purchases of $50 or more from

- 10% discount at on purchases of $50 or more (up to $100 per year).


- 30% off the best available room rate on the Hard Rock Hotel & Casino website.

- 25% off deluxe room accommodations at The Mirage Hotel & Casino plus a $30 Cravings Credit toward food and a $15 JET Beverage credit with each reservation.

- 25% off deluxe room accommodations at MGM Grand Hotel & Casino plus a $25 spa credit and a $25 entertainment credit with each reservation.

- Special offers for show tickets, night clubs & events from, the official Vegas travel website.


The ZYNC Card is available for an annual fee of $25 and Packs vary in price from no additional cost to $25 per year.

Valued Charge Card Benefits and Features
In addition to the ability to customize the Card with specific Packs, all ZYNC Cardmembers, upon approval, are automatically enrolled in the Membership Rewards Express® program, which allows Cardmembers to earn one point for virtually every dollar charged with many opportunities to earn points even faster. Points can be redeemed toward more than a million rewards from over 500 brands in the program and points do not expire.

ZYNC Cardmembers also enjoy the peace of mind and security that comes with carrying an American Express® Charge Card with benefits, such as:

  • Emergency assistance when Cardmembers are 100 miles or more away from home with Global Assist ® Hotline
  • Car Rental Loss and Damage Insurance, at no additional charge
  • 24/7 Roadside Assistance Anywhere
  • Purchase Protection
  • Extended Warranty
  • Return Protection (An enhanced return protection is available with enrollment in the Style Pack.)

Terms, conditions, and restrictions apply to these benefits. Visit for details. For more information about ZYNC from American Express, please visit: or call 1-800-833-3323.

About American Express Charge Cards
American Express offers several Charge Card products including: the Green Card, launched in 1958; the Gold Card, launched in 1966; the Platinum Card®, launched in 1984; the Centurion® Card, launched in 1999; and the ZYNC Card launched in 2010. American Express Charge Cards help Cardmembers maintain control of their finances because they must pay their Card balance in full at the end of every month. All Charge Cards provide Cardmembers enrolled in the Membership Rewards program with one point for every eligible dollar of spending. In addition, Cardmembers receive valuable retail and travel protections, and award-winning customer service.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on, and

Car Rental Loss and Damage Insurance (Policy AX0925 or Policy CRLDI-IND), Extended Warranty (Policy AX0953 or Policy EW-IND), and Purchase Protection (Policy AX0951 or Policy PP-IND) are underwritten by AMEX Assurance Company, Administrative Office, Phoenix, AZ. Coverage is determined by the terms, conditions, and exclusions of the respective policies (see above) and is subject to change with notice. This document does not supplement or replace the Policy.



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