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American Express Provides Cardmembers Exclusive Access to Advance Tickets and Premiere Screenings at the 2010 Tribeca Film FestivalExpands Appreciation of Independent Film and Connects Filmmakers and Film Enthusiasts Everywhere through New Tribeca Film Partnership
NEW YORK,  April 12, 2010 -- 

American Express is proud to announce its continued commitment and support of independent film, bringing Cardmembers exclusive access to advance tickets and premiere screenings at the 2010 Tribeca Film Festival (April 21 - May 2). Cardmember exclusives at the 2010 Tribeca Film Festival include a screening of Climate of Change and panel discussion featuring actress Jessica Alba and environmental activist Sebastian Copeland, and a screening of Ultrasuede: In Search of Halston accompanied by a conversation with special guests Vogue's André Leon Talley and designer Ralph Rucci. Advance single tickets to these dynamic independent film experiences and a full roster of Festival screenings are exclusively available for American Express® Cardmembers starting Tuesday, April 13 at 11:00 AM at tribecafilm.com/filmguide or 866-941-FEST.

Also new this year, American Express is the Founding Partner of Tribeca Film, an innovative national film distribution and marketing platform. This new endeavor launches with the Tribeca Film Festival (beginning April 21) via cable and satellite Video On Demand in homes across the country with a showcase of 16 independent films. American Express' support of Tribeca Film will help give independent filmmakers an unprecedented opportunity to connect and share their stories with audiences on a nationwide scale year round through a multitude of distribution platforms including theatrical, home entertainment, airline, hotel, and subscription.

American Express is also supporting Tribeca Film Festival Virtual (TFF Virtual), a new online venture offering US audiences an opportunity to experience eight feature length films and 18 short films from the Tribeca Film Festival (TFF) via tribecafilm.com/virtual beginning April 23. For the first time, independent film enthusiasts everywhere can purchase a virtual film premium pass and enjoy a selection of full-length feature films premiering simultaneously at the Festival in addition to exclusive original content and short films, an enhanced HD video player and real-time discussions with filmmakers in NYC. Pass holders of the Virtual Film Festival are invited to vote for their favorite feature and short film. American Express will award the director of the winning feature film $25,000, and the director of the winning short film will receive $5,000. Premium Passes for the Tribeca Film Festival Virtual are available now at tribecafilm.com/virtual.

"Year after year we witness the power of storytelling at the Tribeca Film Festival and are committed to finding new and exciting opportunities to connect our community of Cardmembers to dynamic filmmakers and the independent film experiences they desire," said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. "This year's Tribeca Film Festival is no exception and through the launch of Tribeca Film, we are able to take the excitement of the Festival to film enthusiasts across the country. We are helping to redefine the independent film experience by giving filmmakers the opportunity to reach new audiences and to make their voices heard."

"American Express continues to demonstrate its strong support of our vision to revive and expand the independent film industry," said Jon Patricof, COO of Tribeca Enterprises. "We are honored to have had American Express' support from day one to bring the Tribeca Film Festival to life and are even more thrilled to further strengthen our partnership through our new Tribeca Film venture, providing independent films with the opportunity to reach a national audience."

Cardmember Access to Private Screenings and Premiere Events at 2010 Tribeca Film Festival
Climate of Change Cardmember-Only Premiere -- Cardmembers are exclusively invited to the Earth Day premiere of the rich and inspiring documentary Climate of Change on Thursday, April 22 at 5:00 PM. Following the film, they will join a powerful discussion with director Brian Hill, actress Jessica Alba, environmental activist Sebastian Copeland, and other leading figures to talk about the steps everyday people take to affect change in their community. Climate of Change is executive produced by the Alliance for Climate Protection and Participant Media, a company using entertaining films to drive citizen engagement. Their content-driven social action network TakePart partnered with American Express to create Members Project®, empowering everyone to do their part one step at a time to make the world a better place.

Ultrasuede: In Search of Halston Cardmember-Only Premiere -- Fashion-savvy Cardmembers are invited to the special screening of Ultrasuede: In Search of Halston on Friday, April 30 at 7:00 PM to experience a fascinating documentary about America's first-ever celebrity designer who was synonymous with fashion in the 1970s. Director Whitney Smith, Vogue's André Leon Talley, designer Ralph Rucci, supermodel Pat Cleveland and other special guests from the film will be on hand for a conversation about the legend of Halston, celebrity fashion design, and the city that fostered them both—New York.

By Invitation Only® Breakthrough Experiences -- Platinum Card® and Centurion® Card members will have the opportunity to enhance their passion for film while they mix and mingle with well-known filmmakers and other industry insiders throughout the Festival. This By Invitation Only experience includes an all-access pass that provides entry to all screenings, private events, the Family Festival and red carpet premieres, including opening night.

Tribeca Family Festival Presented by American Express
Everyone is invited to join American Express to celebrate downtown at the biggest family party of the year, Tribeca's all-day Family Festival Street Fair. There will be fun performances and activities, local restaurants and merchants, storytelling and much more from 10:00 AM to 6:00 PM on Saturday, May 1 on Greenwich Street from Chambers Street to Harrison Street. The American Express Guest Information Center will offer comprehensive Festival information, including event, screening and neighborhood information.

American Express is offering the insider's guide to the Tribeca Film Festival including film snapshots, schedules, neighborhood guides and more ways to enjoy independent film in 2010. Complimentary copies of the guide are available throughout Manhattan.

To learn more about American Express' special access to the world of film and other entertainment offers, visit americanexpress.com/entertainment.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

About Tribeca Film Festival
Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture. The Festival's mission is to help filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors. The Tribeca Festival has screened over 1100 films from over 80 countries since its first festival in 2002. Since its founding, it has attracted an international audience of more than 2.3 million attendees and has generated an estimated $600 million in economic activity for New York City.