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Women Entrepreneurs Discover "New Rules" of Doing Business at Inaugural American Express OPEN® Women's Business SummitMake Mine a Million $ Business® Selects Newest Class of Awardees at Two-Day Event
NEW YORK,  April 6, 2010 -- 

American Express OPEN, the small business division of American Express, today launched The New Rules of Doing Business for Women Entrepreneurs, new online content containing expert insights and advice from the American Express OPEN Women's Business Summit. The subject matter is geared at educating women entrepreneurs on the changing business climate.

The hundreds of entrepreneurs in attendance at the Houston event February 17-18 chose from several event tracks and were instructed in four key areas: Money, Management, Marketing and Government Contracting. The two-day summit was a collaborative effort by American Express OPEN and its leading national women's organization partners, including Count Me In, eWomenNetwork, SCORE, Women Impacting Public Policy, Women Presidents' Organization, Women's Leadership Exchange. The event curriculum was designed to address the vast majority of attending entrepreneurs who are in the post-startup phase (89% of attendees' businesses have been established for three to 21 years).

"Women business owners are a vital part of the US economy and supporting them can make an important contribution to economic recovery across the country and in local communities," said Sophia Lundberg, Vice President at American Express OPEN, who delivered the summit's opening remarks. "We at OPEN have the resources, partners and breakthrough programs needed to teach women business owners to adapt to the 'new normal' via our 'new rules' of doing business."

Each attending entrepreneur received informative content guides describing the "New Rules" and other tips which will aide their business growth. The topics range from instructing business owners on how to be wary of weaknesses in their financial management systems, to providing resources to help business owners tap new revenue sources, such as selling to the government.

The Houston summit marked the return of Make Mine a Million $ Business (M3), the only national initiative committed to helping post start-up women entrepreneurs grow million-dollar firms, something just 3 percent of female entrepreneurs have achieved.

"Make Mine a Million $ Business provides women entrepreneurs with business education and tools, as well as vital networking and support from a community of like-minded women who are coming together to grow," said Nell Merlino, founder and president of Count Me In. "Our community of Make Mine a Million $ Business awardees employ 200,000 people across the country in communities small and large through businesses of every shape and size. They are the economic stimulus package this country needs."

The following 10 women were selected as new awardees of Make Mine a Million $ Business based on their ability to build significant and sustainable companies with the growth potential to achieve $1 million or more in annual revenues. These aspiring million dollar entrepreneurs join a growing class of 175 Make Mine a Million $ Business awardees.

  • Camille Landry, of Humble, TX-based ePest Solutions Inc.
    ( a supplier of professional pest control supplies and termite products
  • Dawn Gluskin, of Melbourne, FL-based SolTec Electronics
    ( a solutions provider to electronic manufacturing companies worldwide
  • Patricia Bonilla, of Palmetto Bay, FL-based Lunacon Construction Group
    ( a construction company
  • Jane Regan, of Montara, CA-based HB Building & Design
    ( a bath, kitchen and deck remodeling company
  • Bonnie Steen, of Rancho Cucamonga, CA-based Roots Only Inc.
    ( a patented hair color applicator comb
  • Lisa Morris, of New York, NY-based Road Concierge Inc.
    ( a concierge business
  • Jillian White, of New Rochelle, NY-based White Picket Fence Appraisals Inc.
    ( a real estate appraiser
  • Nancy Dill, of Spencerport, NY-based
    ( a publisher of high quality and creative quilt patterns
  • Linda Scully, of Lincoln Park, NJ-based Aero Safety Training Ltd.
    ( a flight school
  • Lisa Whiting, of Waunakee, WI-based Whopping BIG Prints
    ( a large format printing company making and selling graphics for the trade show industry, signs, banners, posters, etc.

The next Make Mine a Million $ Business event is scheduled for June 15 at the New Jersey Performing Arts Center in Newark, NJ. The application period begins March 18. To apply or join the Make Mine a Million $ Business community, please visit:

About American Express OPEN

American Express OPEN is dedicated exclusively to the success of small business owners and their companies. OPEN supports business owners with exceptional service. With products and services tailored to small businesses, the team delivers purchasing power, flexibility, control and rewards to help customers run their businesses. Specifically, business owner customers can leverage an enhanced set of products, tools, services and savings, including charge and business credit cards, convenient access to working capital, robust online account management capabilities and savings on business services from an expanded lineup of partners. To obtain more information about OPEN, visit, or call 1-800-NOW-OPEN to apply for a card. Terms and conditions apply. Also visit us at and @OPENForum on Twitter ( American Express Company is a leading global payments, network and travel company founded in 1850.

About Count Me In

Count Me In for Women's Economic Independence is the leading national not-for-profit provider of resources, business education and community support for women entrepreneurs seeking to grow micro businesses to million dollar enterprises. Count Me In launched Make Mine a Million $ Business® to inspire one million women entrepreneurs to scale their businesses to a million dollars in revenue by providing tools, skills and the support of a nation-wide community of peers.



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