The National Basketball Association (NBA) and American Express today announced a new comprehensive, multiyear marketing partnership that will make the leading global services company an official partner of the NBA, USA Basketball, the Women's National Basketball Association (WNBA), and the NBA Development League (NBA D-League).
This new partnership reunites the NBA and American Express, which had a marketing partnership from 1995 to 2005.
As the Official Credit Card Partner of the NBA, American Express will provide Cardmembers with exclusive experiences and access to regular-season and playoff games, and premier NBA events such as NBA All-Star, the NBA Draft, and NBA Games – London 2011, the league's first-ever regular-season games in Europe. As an Official Partner of USA Basketball, American Express will also provide packages to USA Basketball games and events staged in the U.S. and internationally.
American Express will serve as the presenting partner of the NBA All-Star Entertainment Series, which will include musical performances from renowned artists during NBA All-Star 2011 in Los Angeles, and provide Cardmembers with special experiences around WNBA and NBA D-League events. The global services company will also showcase its NBA partnership and offerings to fans through league media platforms, including NBA TV and NBA.com.
"From the array of spectacular young talent, to the growing international market, enthusiasm and excitement with the NBA is at an all-time high," said Courtney Kelso, Vice President, Global Sponsorships Marketing, American Express. "We're proud to be the Official Credit Card Partner of the NBA to provide our Cardmembers with access to tickets and unique experiences with the NBA, USA Basketball, WNBA and NBA D-League to enhance their passion for the game."
American Express will provide Cardmembers with special NBA experiences and ticket access through NBA team relationships. The company will establish an expanded presence with NBA teams to complement its existing relationships with the Boston Celtics, Los Angeles Lakers, New York Knicks, and Washington Wizards.
"American Express is a leading global brand and a natural match as an NBA marketing partner," said Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships. "As an organization focused on delivering an exciting entertainment experience for basketball fans globally, we look forward to again working with American Express to provide its Cardmembers with unique opportunities and experiences around all four of our preeminent basketball properties."
As part of the partnership, American Express will provide Cardmembers with unique packages for NBA games and events, which will include tickets, access to NBA-themed hospitality events, behind-the-scenes access, and opportunities to meet NBA Legends and players.
As the presenting partner of the NBA All-Star Entertainment Series, American Express will offer Cardmembers behind-the-scenes access to the performances at NBA All-Star, including dedicated viewing areas and access to rehearsals. The series includes performances during the T-Mobile Rookie Challenge & Youth Jam, NBA All-Star Saturday Night presented by State Farm, and the 60th NBA All-Star Game. The artists performing in the NBA All-Star Entertainment Series presented by American Express will be announced at a later date.
Through its global partnership with USA Basketball, American Express will provide Cardmembers with private access to USA Basketball exhibition games leading up to summer 2012. Cardmembers will receive game tickets, access to USA Basketball receptions and chances to meet members of the USA Basketball team and coaching staff.
For more information on upcoming packages and offers, please visit americanexpress.com/entertainment.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.
About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2010-11 season, NBA games will reach 215 countries and territories in more than 40 languages. Official NBA rosters currently feature 86 players from 40 countries and territories. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America. Through NBA Cares, the league, its teams and players have donated more than $145 million to charity, completed more than 1.4 million hours of hands-on community service, and created more than 525 places where kids and families can live, learn, or play.