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American Express Introduces a Gift Card Created Especially for Diwali
NEW YORK,  October 1, 2010 -- 

American Express today introduced a new gift card design for family, friends and business associates for Diwali. The new Diwali Gift Card from American Express®, designed exclusively for the festive occasion, can be used to substitute a cash gift, included with the traditional mithai box, or added as a special touch to any Diwali gift.

"On behalf of American Express, I'd like to wish the Indian-American community a Happy Diwali," said Alpesh Chokshi, president of American Express' Global Prepaid business. "We are always looking for new and innovative ways to celebrate diverse holidays and traditions and we are excited that the Diwali Gift Card was developed in collaboration with the Asian Network at American Express."

Unlike most other gift cards, American Express Gift Cards have no fees after purchase -- no fees for activation, no fees for checking a balance, no fees for monthly servicing, no fees for card replacement, and the funds on the cards never expire. If lost or stolen, funds on the Gift Card can be replaced.

The Diwali Gift Card from American Express is available in denominations of $25, $50, $100 and $200. Diwali Gift Cards are available online for a limited time. American Express is waiving the purchase price and offering free standard shipping* when customers enter promo code "Diwali." The American Express Gift Card is accepted at millions of locations in the United States, Puerto Rico and the U.S. Virgin Islands where American Express® Cards are accepted. To purchase, visit

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on, and

*Terms and conditions apply to Gift Card. For use at US merchants that accept American Express® Card except cruise lines, casinos, ATMs and recurring billing. ©2010 AEPCMC under license from American Express Travel Related, Services Company, Inc.



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